BLOOMBERG TV Viewers Have Highest Income and Net Worth

NEW YORK -

- Bloomberg is the only Cable TV Network with Viewer Income Above US$150,000, According to 2009 Mendelsohn Affluent Survey

Viewers of the BLOOMBERG TELEVISION(R) network have the highest median household income and the highest median net worth among cable news networks in the U.S., according to the 2009 Mendelsohn Affluent Survey.

The BLOOMBERG TELEVISION viewer’s median income of US$156,290 was 12% higher than the survey average and 10% higher than the average of other cable news networks. The BLOOMBERG TELEVISION network is the only U.S. cable channel whose viewers earn a median annual income of more than US$150,000.

In addition to delivering an extremely affluent audience, the BLOOMBERG TELEVISION network delivers the most highly concentrated group of viewers who have the titles Chairman, CEO or President, and the highest concentration of financial professionals.

The 2009 Mendelsohn Affluent Survey polled consumers with a household income of at least US$100,000. According to the survey, the BLOOMBERG TELEVISION audience leads also in value of liquid assets, value of principal residence, value of total real estate owned, amount of total charitable donations made in the past year, expenditures on fine jewelry and watches in the past year and vacation travel in the past year.

About Bloomberg

Bloomberg is the world’s most trusted source of information for businesses and professionals. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the BLOOMBERG PROFESSIONAL(R) service and multimedia platforms. Bloomberg’s media services cover the world with more than 2,200 news and multimedia professionals at 146 bureaus in 72 countries. The BLOOMBERG TELEVISION(R) 24-hour network reaches more than 200 million homes. BLOOMBERG RADIO(R) services broadcast via XM, Sirius and WorldSpace satellite radio globally and on WBBR 1130AM in New York. The award-winning monthly BLOOMBERG MARKETS(R) magazine, the BLOOMBERG.COM(R) financial news and information Web site and BLOOMBERG PRESS(R) books provide news and insight to investors. For more information, please visit www.bloomberg.com.

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Source: Bloomberg

Heidi Tan, +1-212-617-5375, htan14 at bloomberg.net