BornFree Baby Bottles Borne Into Britain

LONDON - Parents looking to protect their babies from potentially harmful chemicals are today being advised to buy BornFree(TM), the world’s leading brand for baby bottles and feeding devices free from Phthalates, PVC and Bisphenol-A (BPA), which is now available across the UK.

Reports suggest that small amounts of BPA leach into food or beverages stored in polycarbonate containers, especially when the contents are heated. Recent research suggests BPA is a chemical that may act as an endocrine disruptor and cause developmental and neurological problems in babies and young children during the critical stages of their development. BPA mimics the effect of the hormone oestrogen in the body. It binds with oestrogen receptors, but does not replace the activity of oestrogen. It affects reproductive, neurological and immune systems[1]. Babies and growing children are particularly at risk from exposure because they are still undergoing many hormone-controlled developmental processes.

BPA has been completely banned from use in baby feeding products in Canada and steps are being taken to ban BPA in baby-feeding products in the US[2]. In the UK only the leaching of BPA within plastics is limited [3]. Therefore, BornFree(TM) products offer a completely safe option for parents wishing to avoid any risks from BPA. The BornFree(TM) range has proved to be extremely successful in North America, where it is the best-selling range of baby feeding products across the continent.

However, it’s not just the BPA-free materials used that has helped BornFree(TM) to best-seller status, it’s the efficacy of the products themselves. All bottles and cups feature the unique BornFree(TM) venting system, designed to reduce colic and middle-ear infections by reducing vacuum build-up. Non-leak bottles and cups are wide-necked, aesthetically pleasing, easy to hold and dishwasher-safe. The BornFree(TM) feeding system encourages easy transition from breast to bottle-feeding, and is built around interchangeable parts; teats, spouts and handles, which fit all bottles and cups.

Dirk Voller, Managing Director of BornFree(TM) says: “We knew when we launched BornFree(TM) that just creating a range of BPA-free products wouldn’t be enough - these products had to fulfil a whole host of other functions and had to be the best quality products on the market. Parents across the continents have told us how much they - and their children - like and value our extensive range. BornFree(TM) has been a phenomenal success across the world, and we’re confident that this will be replicated in the UK.”

For further details on the range and availability through stockists visit www.babybornfree.co.uk

Notes to Editors

The World Health Organisation (WHO) recommends that babies are exclusively breastfed up to the age of six months.[4]

[1] NCT Factsheet on Bisphenol-A www.nctpregnancyandbabycare.com/info-centre/articles/view/113 )

[2] www.chicagotribune.com/news/local/chi-chicago-bpa-baby- bottles-14may14,0,5399504.story

[3] British Standard BSEN 14350-2, Section 4.8

[4] www.who.int/topics/breastfeeding/en/

(Due to the length of these URLs, it may be necessary to copy and paste this hyperlink into your Internet browser’s URL address field. Remove the space if one exists.)

Source: BornFree

For further information on BornFree(TM) or Bisphenol-A, please contact Kate Talbot at Lexis PR on +44(0)20-7908-6457