Bottega Veneta and Coty Inc. Sign a Fragrance License Agreement

Renowned design leader to debut signature scent

PARIS, December 4 - Bottega Veneta and Coty Inc., a leader in the global beauty industry,
announced today the formation of an exclusive partnership to create, develop,
and distribute a line of fragrances under the Bottega Veneta name. This will
be Bottega Veneta's first fragrance collection.

(Logo: www.newscom.com/cgi-bin/prnh/20091204/NY19424LOGO )

Founded in the mid-1960s, Bottega Veneta is one of the world's most
prestigious luxury lifestyle brands. Renowned for its sophistication and
understated elegance, Bottega Veneta produces handbags, women's and men's
ready-to-wear, luggage, and fine jewelry, among other categories. Tomas
Maier, the creative force behind the renaissance of Bottega Veneta, has
evolved a signature concept of luxury based upon outstanding craftsmanship,
innovative design, contemporary functionality, and the highest quality
materials.

"The opportunity to create the first Bottega Veneta fragrance is an
exciting challenge," said Creative Director Tomas Maier. "I've always loved
fragrance and have very definite ideas about what I want to do."

"This partnership with Coty Prestige enables Bottega Veneta to enter the
fragrance market in a very strong position, thanks to the unique attributes
of both companies." stated Marco Bizzarri, President & CEO, Bottega Veneta.

"Bottega Veneta remains one of the world's premier designer labels and
architects of fashion," said Bernd Beetz, CEO, Coty Inc. "Reputed for
sophistication and elegance, the dynamic brand is both a natural fit and
winning partner for Coty. Coty is excited to join with Bottega Veneta to
produce what's sure to be a global sensation."

"Bottega Veneta is one of the most refined and respected Italian luxury
houses. They have a unique culture of exclusivity and a constant drive for
innovation. Fragrance is a new opportunity for this successful company and we
are looking forward to working with them to capture their incomparable style
in an olfactive identity," declared Michele Scannavini, President, Coty
Prestige.

About Bottega Veneta

Bottega Veneta was founded in Vicenza in 1966. Steeped in the traditions
of Italy's master leather craftsmen and long celebrated for its leather
goods, it has emerged as a premier luxury brand under the creative direction
of Tomas Maier, who joined the company in 2001. Bottega Veneta's famous
motto, "When your own initials are enough," expresses a philosophy of
individuality and confidence that is at the heart of the company's unique
commitment to unsurpassed luxury and craftsmanship.

Distribution of Bottega Veneta products is global, encompassing Europe,
Asia, and North America, where wholesale distribution in select specialty and
department stores is complemented by a growing number of Bottega Veneta-owned
boutiques.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with
founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net
sales of nearly US$4 billion. Driven by an entrepreneurial spirit, passion,
innovation and creativity, Coty Inc. has developed an unrivalled portfolio of
notable brands and delivers its innovative products to consumers in 90
markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and
ultra-prestige stores and includes Baby Phat, Balenciaga, Bottega Veneta,
Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab, Jennifer
Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B.
fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Sarah
Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

For additional information about Coty Inc., please visit www.coty.com.

Fiore Fanelli, European Communications Director, +39-02-700-60-628, fiore.fanelli at it.bottegaveneta.com; or Stephanie Brun, France Communications Manager, Stephanie.brun at fr.bottegaveneta.com, +33-1-535-78979; or Johnathan Green, UK Communications Manager, Johnathan.green at uk.bottegaveneta.com, +44-20-7898-3090; or Marisa Leichtling, US Communications Director, +1-646-292-5813, marisa.leichtling at us.bottegaveneta.com; or Yuko Oshima, Japan Communications Director, yuko.oshima at jp.bottegaveneta.com; or Lillian Hossack, Asia Pacific Communications Director, +852-2839-9597, lillian.hossack at hk.bottegaveneta.com, all of Bottega Veneta; or Longlong Li, China Communications Manager, longlong.li at cn.bottegaveneta.com, +86-21-6288-2000 ext. 226; or NJ Kim, Korean Communications Manager, nj.kim at kr.bottegaveneta.com, +82-2-515-5841; or Danya Chang, Taiwan Communications Manager, danya.chang at tw.bottegaveneta.com, +886-2-2748-9277 ext. 803; or Ashley Thng, Singapore & Malaysia Communications Manager, ashley.thng at sg.bottegaveneta.com; or Isabelle Mical, Vice President Public Relations, Coty Prestige, +33-1-58-71-75-80, Fax +33-1-58-71-75-88, isabelle_mical at cotyinc.com