Boulder Digital Works (BDW) at CU Boulder Announces its Board of Directors, Faculty, and First Workshops

By Prne, Gaea News Network
Monday, August 17, 2009

BOULDER, Colorado -

- Executive workshop series begins in September, followed by October 5th launch of the full-time 60-week program.

Boulder Digital Works, the groundbreaking interdisciplinary digital program at CU Boulder, has named its board of directors and first round of faculty, as well as given details of the curriculum and schedules for its inaugural program this fall. The program boasts a who’s-who of industry leaders, digital experts, and nationally recognized university professionals, who will direct and educate in this benchmark collaboration between the marketplace and educational institutions.

(Photo: (Logo: BDW’S BOARD OF DIRECTORS includes leading agencies and brands - Chuck Porter, Co-Chairman, Crispin Porter + Bogusky (CP+B) - Rei Inamoto, Global Creative Director, AKQA - Mike Geiger, Chief Digital Officer, Goodby, Silverstein & Partners - Jay Wolff, President, Odopod - Mattias Hansson, Chief Executive Officer, Hyper Island - Diego Rodriguez, Partner, IDEO - Shane Steele, Vice President of Marketing, Tremor Media - Ben Malbon, Managing Partner and Founder, BBH Labs - Winston Binch, Vice President and Managing Director of Interactive, CP+B - Eugene Wei, Vice President of Product, Hulu - Kat Egan, Chief Executive Officer, Exopolis - Robert Reich, Founder, OneRiot - Scott Witt, Executive Creative Director, Media Arts Lab - Mari Kim Novak, Senior Director of Global Agencies, Industry and Insights, Microsoft Advertising - Randy Guthrie, Academic Developer Evangelist, Microsoft Corporation

BDW Brings Digital Leaders from around the World to Boulder

BDW will host a series of executive workshops beginning in September and running throughout the year and launch a full-time 60-week program on October 5, 2009. Courses and workshops will be taught and directed by industry leaders. BDW also welcomes sponsored industry projects, which will run throughout the year in various offerings at BDW, contributing to its dynamic digital studio environment. This unique project in digital education and innovation is a collaboration by the School of Journalism and Mass Communication and the College of Engineering and Applied Science, both at CU Boulder.

The initial 36-hour executive workshops are Upgrade Your Digital Game, led by Scott Prindle and Joe Corr, of CP+B, on September 30 - October 2, 2009, and Hyper Island short courses, including Understanding Group Leadership and master classes for Creatives, Project Managers, and Strategists, on September 14 - 25, 2009.

Hyper Island will offer courses throughout the year. This is the first time these courses have been offered in a university setting in the US. These courses are targeted to marketing and advertising professionals who want to increase their knowledge of group dynamics and digital.

Some faculty for the upcoming 36-hour executive workshops and full-time 60-week program includes:

- Asa Silfverberg, Director, Hyper Island Karskrona - Roger Sjogren, Director, Hyper Island Sweden - Alex Bogusky, Co-Chairman, CP+B - Scott Prindle, Vice President and Director of Technology, CP+B - Jake Nickell, Founder and Chief Security Officer, Threadless - Jeffrey Kalmikoff, Partner and Chief Creative Officer, Threadless - S. Jason Prohaska, General Manager, Big Spaceship - Robert Reich, Founder, OneRiot - Michael Tabtabai, Interactive Creative Director, Modernista - Kip Vortek, Senior Vice President of Communications Planning, RAPP


BDW ( is a new kind of digital learning environment developed by CU Boulder ( through the support of founding partner MDC Partners ( and with generous input from Sweden’s Hyper Island and the Society of Digital Agencies (SoDA) ( As a project-based and accredited learning initiative, BDW focuses on developing today’s and tomorrow’s digital leaders and entrepreneurs. A joint effort by the School of Journalism and Mass Communication ( and the College of Engineering and Applied Science (, BDW is led by acclaimed practitioners and researchers from business, creative, and technology disciplines. BDW is designed for people who want to change the world through digital creativity, innovation, and leadership and are actively interested in a career in the digital industry. BDW offers three types of learning experiences to help students accomplish their goals: 60 Weeks, a variety of 36-hour workshops that include master classes with Hyper Island (, and a series of Boulder Summer Intensives.

Source: Boulder Digital Works

David Slayden, Executive Director of BDW, +1-720-771-9461, bdwinfo at ; Photo: ; Logo:

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