Bounty.Com Reveals the Most Unusual Names of the Decade

LONDON, July 28, 2010 - Shy, Unity and Bean are just some of the unusual names parents
have given to their children over the past 10 years, it was revealed
yesterday (27th July).

Bounty Parenting Club have released its 'Most Unusual Names of
the Decade' list after trawling through the millions of recorded names given
to newborns by its members since the year 2000. Each of the unusual baby
names (www.bounty.com/baby-names/) which appear in the top 20 list -
such as Zowie, Puppy and Ice - have only been given to between one and 15
babies during the past 10 years.

Researchers have found less traditional monikers such as
Rooney, Bowie and Cobain have been given to a few children whose parents were
influenced by the celebrity footballer and musicians.

There are also a handful of children walking around with
unusual hippy-style names such a Stone, Gift, Heaven and Echo - while the
fashion world might have inspired the names Denim, Diesel and Armani.

Faye Mingo, spokeswoman for www.Bounty.com said: "Our
records have uncovered these unusual name choices of parents over the decade,
illustrating the ever growing trend for wackier, celebrity-style names not
previously heard of in Britain's playgrounds. It's great to see parents being
creative and wanting their children to stand out from the crowd with more
unusual names but there are a few names here that children may find hard to
live up to!"

On the back of their findings, Bounty conducted a poll of
3,000 parents to find out how many had tried to give their baby an unusual
name.

A third of those polled claim their offspring has an unusual
name, but more than one in 10 regret their decision to veer from the norm.

Initial reactions from friends and family when told the
newborn's name included surprise (17 per cent), questions about how to spell
it (27 per cent) and requests to repeat the name again to check they had
heard properly.

But 85 per cent of mums and dads say folk react more kindly to
their child's name now they have grown into it and developed a personality to
match.

However, one in 10 parents says their child doesn't like their
name - and 14 per cent have asked to change it already.

A further third of parents get frustrated that people often
struggle to pronounce their child's name correctly, and a fifth acknowledge
their child would probably have an easier ride at school if they had a
traditional name like Sarah or James.

Faye Mingo continues: "The majority of parents polled said
their unusual choice was because they didn't want their child to share anyone
else's name, which is why to stay ahead of trends and ensure classroom
standout, today's parents are doing away with baby name books in favour of up
to the minute online listings.

Parents-to-be love our latest nationwide and regional
popularity charts for names given to babies and our trend charts which show
popular baby names (www.bounty.com/baby-names/top-names) and whether a
name is growing or in decline. Plus, they can search using letters of the
alphabet, number of syllables and meaning of names and to help make sure
parents and their children have are no regrets about their name choice; the
undecided one test their ideas out on strangers in the community forums.

Parents do need to think very carefully about everything that
comes attached to an unusual moniker as it can definitely shape a child's
experiences from how they are treated at school and beyond."

The poll also shows that 75 per cent of parents who chose to
give their child a traditional name such as Robert, David or Jennifer believe
more alternative parents are paving the way for their child to be bullied.

And six in 10 claim there is nothing wrong with a good, strong
and sensible name - saying those who choose wacky names are being selfish and
aren't thinking of the child.

    TOP 20 MOST UNUSUAL NAMES

    1. Shy
    2. Unity
    3. Bean
    4. Zowie
    5. Puppy
    6. Ice
    7. Victory
    8. Porsche
    9. D'Andre
    10. Denim
    11. Diesel
    12. Armani
    13. Rooney
    14. Bowie
    15. Cobain
    16. Stone
    17. Gift
    18. Echo
    19. Heaven
    20. Maroon

Notes to Editors:

    About Bounty

    - Bounty (www.bounty.com) is the UK's favourite
    parenting club, providing information, support and products for young
    families throughout the four key-life stages: pre-birth, birth, toddlers
    and pre-school.
    - With 2.5 million members and over 50,000 new members joining
    every month, Bounty reaches 9 out of 10 new and expectant parents in the
    UK through its Bounty bag sampling
    - www.bounty.com has 750,000 opted-in members and a further
    28,000 new members joining each month

For further information please contact Rachel Burrows or Lisa Penney on
+44(0)1707-294000 or email rburrows@bounty.com or lpenney@bounty.com

For further information please contact Rachel Burrows or Lisa Penney on
+44(0)1707-294000 or email rburrows at bounty.com or lpenney at bounty.com