Braun Announces Expansion of its World Recognised BraunPrize

By Braun, PRNE
Wednesday, July 7, 2010

New Competition to Return in 2012

LONDON, July 8, 2010 - Braun, a member of the P&G family of brands (NYSE:PG), is pleased to
announce that its BraunPrize will undergo a significant expansion and, moving
from its recent two year rotation to the former three year rhythm, will
return in 2012.

Even since its inception in 1968, the internationally recognised
BraunPrize design competition has promoted industrial design and innovative
product concepts that were developed with a focus on helping people in all
aspects of their life. The new BraunPrize will bring that sensibility
together with P&G's mission to touch and improve the lives of more consumers,
in more parts of the world, more completely thereby multiplying the impact on
young designers, design enthusiasts and the industry in general.

The evolution of the BraunPrize is being jointly led by Prof. Oliver
, Head of Braun Corporate Design, and Phil Duncan, P&G's Global Design
Officer, and will encompass a new submissions process, an increased emphasis
on greater accessibility for design interested consumers and a renewed focus
to further extend into innovative, emerging markets.

Prof. Oliver Grabes states, "We are tremendously excited about the
prospect of a new BraunPrize in 2012. In making some significant changes to
the awards process, we are further establishing our commitment to the
accessibility of this competition and want to ensure that it not only
provides a showcase to those who want to pursue a career in design, but that
it also encourages engagement with design for those enthusiasts and
professionals outside of an academic context." He continues "As ever, we want
to support great ideas, clarity of vision and practical, beautiful and
intuitive solutions to everyday concerns, the trademarks of Braun's
influential design process."

"The BraunPrize's heritage is diverse and illustrious and this new
innovation will insure it continues to develop in the future," said Phil
, P&G's Global Design Officer. "P&G is committed to further evolve this
prestigious design event into the world's most exciting and inspiring design

The BraunPrize is one of the world's oldest and most renowned
international design competitions and its next incarnation in 2012 will be
the 18th competition to be held since Erwin Braun, son of Max Braun, the
founder of the small domestic appliances manufacturer Braun, decided to hold
the first BraunPrize event 44 years ago in 1968. From the outset, the
BraunPrize was an international competition and over the years young
designers from more and more countries around the world have entered, making
it one of the world's leading design competitions.

The BraunPrize 2009 attracted a record number of entries with 1,074
projects from 54 countries including the local franchises BraunPrize Mexico
and BraunPrize China. The judging process entailed a BraunPrize Jury
selection of the four finalists. The designers responsible for the chosen
submissions were asked to present their projects at the BraunPrize Forum, a
collection of industry experts, journalists, celebrated designers and
renowned creative professionals, who were then tasked to select the overall
winner through a popular vote. The eventual winner of the 17th BraunPrize
2009 was Johanna Schoemaker for her project "Clam I OLED Lamp" a visually
daring and environmentally sustainable household light.

For further information on the BraunPrize and receive further information
on submissions for BraunPrize 2012 when it is released, please visit:

Notes to editors:

About the BraunPrize

Established in 1968, the BraunPrize was Germany's first international
competition to promote the work of young designers, highlight the importance
of industrial design and promote innovative product ideas across the world.
Please visit for the latest news and in-depth
information about the BraunPrize.

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
manufactures a wide variety of small domestic appliances that marry
innovation, reliability and creative design. These range from electric
shavers and beauty products to household appliances. Braun products enjoy
worldwide distribution. Please visit for the latest news
and in-depth information about the Braun brand.

About Procter & Gamble (NYSE: PG)

Four billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R),
Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R).
The P&G community includes approximately 135,000 employees working in about
80 countries worldwide. Please visit for the latest news
and in-depth information about P&G and its brands.

Press Contact: Jamie Reece, +44-(0)207-853-2355, jamie.reece at .

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