Brazilian President Dilma Rousseff Asks Artist Romero Britto to Design Logo for 9.4 Billion Reais (BRL) Project Reaching 61 Million People

By Britto Central Inc., PRNE
Monday, April 4, 2011

MIAMI, April 5, 2011 - Brazilian President Dilma Rousseff and Health Minister Alexandre Padilha
invited artist Romero Britto to join them in launching the Rede Cegonha, or
Stork Network, program in Belo Horizonte, Brazil, at the Palacio das Artes on
Monday, March 28th. The project has a budget of 9.4 billion Reais through
2014 reaching at least 61 million Brazilians. Britto created 10 stunning
original pieces as well as the programs logo at the request of President
Rousseff, creating a storyline celebrating the joy of pregnancy to the birth
and growth of a healthy child in a loving and nurturing environment, and
donated these 10 pieces, a total of $800,000 USD, to Rede Cegonha. President
Rousseff commented on the logo created by Britto: "… the baby has one black
leg, one white, showing the diversity of the Brazilian people, aside from
[Britto's] diaper and the stork, which are very Brazilian!" after personally
opening an exhibition of the 10 works at the Palacio das Artes. The
exhibition will next travel to Brasilia, where they'll remain in the
permanent collection of the Presidential Palace.

To view the multimedia assets associated with this release, please click:

(Photo: )

Rede Cegonha has already begun work on a network of primary care for
women and children via the Sistema Unico de Saude (SUS), and is being
coordinated by the Health Ministry and executed nationally by state and
municipal governments of affected areas. The program will guide pregnant
mothers through the confirmation of pregnancy, to pre-natal care, birth, and
post-natal care, up until the child reaches two years of age in the hopes of
securing a healthy and prosperous future for Brazil. Rede Cegonha will also
address the qualifications of medical professionals treating the countries
mothers and babies. Efforts will be prioritized in the Amazon and Northeast
regions of the country, which have the highest instances of infant mortality,
complications and death due to pregnancy, as well as nine large metropolitan
regions with a very high concentration of pregnancies - Manaus, Recife, the
Federal District, Belo Horizonte, Rio de Janeiro, Campinas, Curitiba, Porto
and Sao Paulo.

About Romero Britto

Artist Romero Britto uses vibrant colors and bold patterns as a visual
language of hope and happiness, creating the largest art installation in Hyde
Park history - an art that appeals to all!

    Public Relations Department
    Britto Central, Inc.


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