Brightstar and Euroset Sign Multi-Year AgreementBy Brightstar Corp., PRNE
Monday, August 23, 2010
MIAMI and MOSCOW, August 24, 2010 - Euroset, the largest mobile phone and consumer electronics retail chain
in Russia and the Commonwealth of Independent States (CIS), and Brightstar,
the leading global provider of services and solutions for the wireless
industry, announced today the signing of a multi-year agreement. Brightstar
will immediately begin assisting Euroset on the sourcing of mobile devices,
as well as mobile device strategy and category management.
As part of this agreement, Brightstar will also provide Euroset with
various supply chain and retail operations services, and the two companies
will also identify and pursue additional joint market development
"With Brightstar's experience and expertise from working with the world's
top device manufacturers, operators and retailers, we are expecting Euroset's
profit margin to increase," said Alexander Malis, president of Euroset.
Euroset sells more than 9 million mobile handsets annually, capturing
more than one-third of the Russian mobile retail market.
"Brightstar is extremely proud to have this opportunity to begin
operations in Russia, and we are thrilled to be working with Euroset, one of
the top retailers and brands in Russia and the CIS," said Marcelo Claure,
chairman, president and CEO, of Brightstar Corp. "Through this agreement, our
innovative services will further strengthen Euroset, as we anticipate
consumer behavior, quickly respond to market opportunities, customize the
consumer shopping experience, and deliver the products and customer service
that keep consumers coming back for more."
Brightstar's global business platform, and its people, processes, and
tools are in the center of the global wireless ecosystem helping leading
manufacturers, operators, retailers and enterprises drive additional sales
and profit in the wireless category.
Brightstar is a multi-billion dollar global services company providing
solutions to Manufacturers, Operators, Retailers, and Enterprises serving the
telecommunications industry. With sales and distribution facilities on six
continents, Brightstar offers its customers the largest global reach,
enabling the right product to be in the right place, at the right time. For
more information about Brightstar, please visit
Euroset is the leader of the mobile phones retail market in Russia and
the Commonwealth of Independent States that operates more than 4300 mobile
retail outlets in about 1370 cities in Russia and CIS. The company was
founded in 1997 and is based in Moscow, the Russian Federation.
Michele M. Merrell, Senior Director of Global Marketing and Communications, Brightstar Corp., +1-305-921-1484, michele.merrell at brightstarcorp.com; Ulyana Smolskaya, PR-Director, Euroset Company, +7-964-500-75-19, pressa at euroset.ru
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