British Holiday Confidence Returns - UK Holidays Most Popular

Tuesday, May 10, 2011

Over half the UK population will be going away this year

CHESTER, England, May 11, 2011 - Holiday confidence is returning, with over half the UK
population (52 per cent) definitely going away this year, according to
research by The study also indicated that
a quarter of Brits (25 per cent) were more likely to go on holiday in the
next 12 months than they were six months ago.

The UK has once again become the most popular holiday choice
for Brits, with one in five (22 per cent) favouring a holiday at home.

Value for money still appears to be king with a whopping 79
per cent stating that price is one of the most important factors when it
comes to booking a holiday, overtaking other aspects such as weather and
facilities. This is in line with the findings from the last Holiday
Confidence Barometer in January 2011, in which 78 per cent highlighted price.

The research, the fifth bi-annual poll of 2,000 adults
commissioned by (,
also investigated holiday budgets. The importance of value can be seen in the
amount Brits said they are prepared to spend on their main holiday. At the
beginning of 2010 the average Brit planned to spend GBP1,014 per person on
their main family holiday. This fell to GBP829 in January 2011 and has now
risen slightly to GBP837. Londoners plan to spend the most (GBP988) with
those from the West Midlands booking their holidays on a tighter budget

The study also included a Holiday Spending Money Index, which
found that weekly spending levels (not including flights and accommodation)
are down three per cent on January 2011 - with the average Brit budgeting
GBP288 per person per week.

Regionally, those living in London are prepared to take the
most spending money on holiday (GBP345 per person per week) beating Northern
which has held the top spot for a year. The amount the Northern Irish
are prepared to spend whilst abroad has fallen by a huge GBP135 since July
- from GBP420 to just GBP285 this year.

                           LOWER     PERSON PER WEEK)

                           (last      May-11  Jan-11  Jul-10  Jan-10  Jul-09
       1     London            2       GBP345  GBP333  GBP350  GBP331  GBP366
       2     Yorkshire and     9       GBP312  GBP279  GBP281  GBP283  GBP293
       3     North West        3       GBP294  GBP324  GBP287  GBP315  GBP329
       4     Wales             4       GBP294  GBP305  GBP306  GBP313  GBP336
       5     South East        7       GBP294  GBP295  GBP298  GBP291  GBP288
       6     Scotland          6       GBP293  GBP303  GBP342  GBP312  GBP312
       7     Northern          1       GBP285  GBP373  GBP420  GBP327  GBP316
       8     North East        5       GBP272  GBP304  GBP308  GBP304  GBP291
       9     East of          10       GBP270  GBP277  GBP285  GBP236  GBP271
       10    West Midlands    11       GBP268  GBP273  GBP290  GBP286  GBP244
       11    East Midlands    12       GBP265  GBP256  GBP285  GBP305  GBP270
       12    South West        8       GBP258  GBP287  GBP315  GBP276  GBP293

Research commissioned by

When it comes to the sexes, men are once again more likely to
splash the cash. The average UK male plans to spend GBP892 on their holiday
and is budgeting GBP318 in spending money per week. In contrast, women are
planning to spend GBP770 on their main holiday and taking GBP254 spending
money per week.

Worryingly, the number of people who ensure their holiday is
ATOL protected has fallen yet again from 21 per cent a year ago (and 18 per
cent in January 2011) to just 14 per cent. And there is a continued
dependence on credit cards - eight per cent will be relying on their plastic
for their day to day holiday expenditure compared to seven per cent at the
start of the year and six per cent last year.

Bob Atkinson, travel expert from, said:
"It seems that the annual holiday is one thing that Brits just won't give up
- to see that half the population will definitely be going on a break is
great news for the UK travel industry. At a time when many are cutting back
on other day to day expenditure, spending on a holiday is a major cost to UK
households and people are determined to get away where they can.

"Although the amount of money people are prepared to spend
falls below levels in 2010, over half of those we asked are now shopping
around for the best deals - so perhaps Brits are just being more careful and
seeking out great deals and value for money, with all inclusive holidays or
cheap self catering offers helping Brits to get away."

Bob Atkinson's tops money saving tips on how to make your holiday budget
go further:

- Set yourself a maximum budget - considering both your spending money
and the cost of booking travel and accommodation, try and stick to it and
don't stretch yourself too far financially.

- Don't forget to budget for all those extras - airport parking,
transfers, car hire ( and
baggage costs, the earlier you book, the more you save.

- Do lots of online research - on your favourite holiday companies,
airlines and travel sites and compare offers on a price comparison website
such as as you may be able to find companies that you
have not heard of with an ever better deal.

- Focus on the final price for your holiday - when comparing offers and
deals, how much will you pay today and how much will the deposit be? Don't
just focus on the discount message and any freebies. Is it within your budget

- Don't rely on the 'freebies' - if considering a package holiday with
free child places, ensure you get a price with both a free place and also a
second quote with a child price. Sometimes 'free' places can cost more due to
extra charges tour operators make for under occupancy.

- Beware of low deposit deals - you often have to pay the remainder of
the full deposit within only a few weeks, so it is only an introductory offer
from many companies as opposed to a genuine long term saving.

- Think about your board basis - all-inclusive allows you to set your
budget here in the UK and keep a check on extras when away. Self-catering
will allow you to make and prepare your own food and avoid eating out - great
when you have small children to cater for. Or choose hotels on B&B, half
board or full board.

- Think about where you plan to go - what is the cost of living like?
Will you be able to get away with a smaller amount of spending money or will
you need to dig deep for cash in more expensive destinations?

- Consider where you stay - it may be cheaper outside of the city or
resort, however you may end up paying more for taxis and travelling around to
and from the beach or attractions. Book somewhere that has good access to
public transport. If hiring a car, check you have somewhere to park close to
your accommodation that won't cost a fortune.

- Book before it goes - when you get a price and a deal you are happy
with, get it. Prices for holidays, flights and hotels can change quickly so
don't miss out on a cracking deal. It is unlikely that a cheaper deal will
come along once you have done a full check of availability.

- Check your deal has ATOL cover - if it doesn't then ensure you have
either full protection insurance from your holiday company that covers all
elements of the booking. Or take out travel insurance immediately with 'End
Supplier Failure' in case anything goes wrong with the company, airline or
hotel you are booked with. Pay by credit card or Visa debit card where
possible for additional protection.

- Use a price comparison site to compare prices on package holidays - has a revamped search that allows you to leave the
destination open to get an idea of prices across many destinations; once you
have a destination you can use the date tab at the top to see if it is
cheaper travelling up to three days either side of your requested date; and
on the results page you can use filters to check out, for example, if a 4*
hotel is cheaper than a 3*, or narrow the results down to one of your
favourite brands.

* All figures, unless otherwise stated, taken from research carried out
on behalf of by Opinium from 28 April 2011 - 2 May
, among 2,022 British adults (18+).

Travel comparison site is conducting a six monthly
poll of over 2000 people called the Consumer Travel Barometer, the first of
which was in July 2009. It's an ongoing tracker of Brits' views on holidays
and travel. The barometer is a snapshot of British attitudes to holidays - to
go away or not to go away, what type of holiday, where to go and how much to

About is an online comparison service where
customers can find the best value travel options for their needs and purchase
over the internet. The website compares flights, car hire, hotels, cruise,
package holidays plus dynamic packaging by searching hundreds of travel
websites. The information supplied is unbiased and is designed to save the
customer time and money.

The site thrives on offering its users accurate real time availability by
taking information directly from suppliers such as Opodo, British Airways,
Thomas Cook, Radisson, Sol Melia, easyCar, Auto-Europe and many more,
ensuring users are presented the best possible price at all times. It

- Over 650 scheduled, low cost and charter airlines from 39 individual

- Over 200,000 individual hotels from over 42 individual hotel suppliers

- Over 200 individual car hire providers from over 21 suppliers

- 1,000s of individual package holidays from over 34 suppliers

Additionally, also compares prices on travel
insurance and on airport car parking. is part of the Group PLC. is a website where consumers can compare
personal finance products, save money and apply online. The website has
several service areas including personal loans, credit cards, mortgages,
current accounts, savings accounts, motor insurance, home insurance, travel
insurance, health insurance, mobile phones, broadband and shopping. won 'Best Meta Search/Price Comparison Website' and
'Online Travel Brand of the Year' at the Travolution Awards 2009.

    For further press information contact:

    Lisa Sharland, Chris Bull
    3 Monkeys Communications

    Emma Morris


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