Sonic Foundry Appoints Ray Hassell Vice President, International

By Sonic Foundry Inc., PRNE
Tuesday, May 10, 2011

Growing global customer base active in international Mediasite user groups and annual conference

MADISON, Wisconsin, May 11, 2011 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich
media webcasting, lecture capture and knowledge management, today announced
the appointment of Ray Hassell as Vice President, International.

During the five years Mr. Hassell has worked with Sonic Foundry he has
been instrumental in opening new markets across the regions of Europe, the
Middle East, Africa and Asia. Credited with securing some of the company's
largest deals at universities outside of the United States, he has led his
team to achieve up to 30% of the company's product billings. This appointment
exemplifies Sonic Foundry's commitment to expanding the company's global
presence and strengthening its international sales team as it invests in new
high-growth markets like India and the Asia Pacific region.

Prior to working with Sonic Foundry Mr. Hassell spent 10 years with One
Touch Systems where he designed and implemented satellite based interactive
distance learning solutions in Australia, New Zealand, India, South Africa,
the Middle East and Europe.

"Overseas demand for Mediasite has grown under Ray's leadership, even in
an extremely challenging economic environment. Ray has been instrumental in
expanding our business in strategic regions such as Central and Eastern
, the Middle East and more recently India," said Rob Lipps, executive
vice president of sales of Sonic Foundry. "Ray's technical expertise and
knowledge of today's learning and communication challenges help him deliver
real working solutions to our customers, making a positive difference to the
learning outcomes for education and commercial organizations."

Signs of a robust international customer base are evident in the growing
number of Mediasite User Groups (MUG) around the world, including MUG
Netherlands, which has held three conferences, MUG Japan which has held two
conferences and the newly-formed MUG Australia/New Zealand. The number of
international customers who attend UNLEASH the Mediasite User Conference has
grown 225% since the first conference five years ago. UNLEASH 2011 takes
place May 16-18, 2011 in Madison, WI where customers from nine countries will
be attending.

About Sonic Foundry(R), Inc.

Sonic Foundry (NASDAQ: SOFO, is the global leader
for rich media webcasting and knowledge management, providing enterprise
communication solutions for education, business and government. Powered by
Mediasite, the patented webcasting platform which automates the capture,
management, delivery and search of lectures, online training and briefings,
Sonic Foundry empowers people to transform the way they communicate. Through
the Mediasite platform and its Event Services group, the company helps
customers connect a dynamic, evolving world of shared knowledge and envisions
a future where learners and workers around the globe use webcasting to bridge
time and distance, accelerate research and improve performance. Product and
service names mentioned herein are the trademarks of Sonic Foundry, Inc. or
their respective owners.

Certain statements contained in this news release regarding matters that
are not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results
may differ materially from those expressed in or implied by such
forward-looking statements. Factors that could cause actual results to differ
materially include, but are not limited to, uncertainties pertaining to
continued market acceptance for Sonic Foundry's products, its ability to
succeed in capturing significant revenues from media services and/or systems,
the effect of new competitors in its market, integration of acquired business
and other risk factors identified from time to time in its filings with the
Securities and Exchange Commission.

Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592, tammyk at

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