Ironroad Advisory Board - experienced Hollywood expertise involved in the development of VMS

STOCKHOLM, May 11, 2011 - Last Friday Ironroad announced the launch of its VMS (Video Message
Service) app in the U.S.A. Concurrent with its launch, Ironroad has announced
its world class Advisory Board, which includes film stars such as Michael
Keaton (Batman 1989) and Marc Blucas (Knight and Day 2010, film producer
Ian Bryce (Transformers) and cinematographer Steven Douglas Smith.

- This is a clear confirmation that we are on the right track with our
product launch in USA, and we are happy to attract some of the most widely
known people from the film industry as advisors, says Magnus Kniving, CEO
Ironroad AB (publ).

- VMS is communication by video via mobile phones, and our Advisor Board
sees great opportunities for the app to develop into a broad channel for
infotainment and marketing, continues Kniving.

For more information concerning the members of Ironroads' Advisory Board:

www.imdb.com/name/nm0089456/ Mark Blucas

www.imdb.com/name/nm0000474/ Michael Keaton

www.imdb.com/name/nm0004020/ Steven Douglas Smith

www.imdb.com/name/nm0117290/ Ian Bryce

About Ironroad

Ironroad is a Swedish company that has developed the VMS (Video Message
Service) technology, which was fully launched in 2010. VMS is now established
in 10 countries in Europe, North and South America, Asia and Africa. Ironroad
has about 75 employees and offices in Sweden (headquarter), Norway, Spain,
India, Indonesia and the Philippines. Our partners and clients are several
global mobile operators and media companies, such as Tele2, 3 Hutchinson,
TeliaSonera, Indosat and Telkomsel.

VMS is the sequel to SMS and MMS, a simple and inexpensive way to share
experiences and communicate through your mobile phone. VMS is downloaded as
an app from the App Store or Android Market.

To learn more about Ironroad or VMS please visit www.ironroad.com

    For more information, please contact:
    Magnus Kniving, CEO
    +46-70-778-47-11
    magnus.kniving@ironroad.com

    For more information Ironroad USA, please contact:
    Gerard Casale, CEO
    +1-310-498-2098
    gerard.casale@ironroad.com

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