BSI and Kitemark(R) Declared Superbrands for 2011

By Bsi Group, PRNE
Sunday, February 27, 2011

LONDON, February 28, 2011 - BSI and its renowned Kitemark have each scored highly in the prestigious
Business Superbrands 2011 chart. Both brands made it into the top 200 of the
500-strong list, with BSI achieving its highest ever ranking.

This is the seventh successive year that BSI has been a top 500 Business
Superbrand and the fourth year in a row that the Kitemark has been awarded
the same distinction.

BSI, which is also the National Standards Body, is 110 years old this
year and continues to move with the times, making its products and services
relevant to the marketplace in which it operates. BSI's global business
services help organizations improve their quality and performance, reduce
their risk, manage and protect their reputations and make their operations be
more sustainable. Its activities include the assessment and certification of
management systems and medical devices; testing and certification of products
and services; provision of governance, risk and compliance solutions; and
training services.

Since 1903, the Kitemark has provided reliable and independent
confirmation that the most stringent standards for safety and quality have
been met, and is one of the oldest product marks still in use today. It has
become universally recognised, not only in industry and commerce, but also by
the public as a mark that they can trust. In fact, the Kitemark is trusted by
over 88 per cent of the UK population and, of those who recognize it, 93 per
cent claimed products with a Kitemark were safer, while 91 per cent felt they
would be better quality.

'We are delighted that BSI and the Kitemark continue to be seen as high
quality brands and our appearance in the Business Superbrands chart is
further confirmation of our status as a leader,' said Chris Wright, global
head of brand and PR at BSI. 'Our own research has found that 80 per cent of
customers choose BSI because of its reputation, and they experience
demonstrable business benefits such as improved customer satisfaction and
increased revenue.'

Stephen Cheliotis, chairman of the Expert Council and CEO at The Centre
for Brand Analysis, commented, 'Congratulations to BSI and the Kitemark on
achieving Business Superbrands status. As we enter another difficult year,
the resilience of a business can be boosted by its reputation, helping to
stimulate demand and loyalty versus weaker-branded rivals. This achievement
reflects the views of experts and professionals who deemed the brands to
represent quality, reliability and distinction.'

The Business Superbrands table is published by the Centre for Brand
Analysis following an assessment by an independent council of experts and
more than 2,000 business professionals from across the UK. It establishes
which brands have the finest reputation in their field and offer advantages
that customers want, recognise and are confident about buying. Brands cannot
pay or apply to be assessed and each year the selection process considers
thousands of brands before the final 500 are decided upon.

BSI's Superbrands listing can be viewed at


About BSI Group

BSI Group is a global independent business services organization which
enables businesses, governments and other organizations to increase profits
and market access, and to enhance reputation with its standards-based
solutions and assurance services. From its origins as the world's first
National Standards Body, BSI Group draws upon over 100 years' experience to
partner with 70,000 organizations in 150 countries from its 50 offices.
Today, through its independence, innovation and integrity, BSI continues to
improve the lives of millions by raising standards worldwide. To learn more
about BSI Group, please visit or

For further information please contact Marc Edney, Global Brand
Development Manager at or telephone

For further information please contact Marc Edney, Global Brand Development Manager at pressoffice at or telephone +44-20-8996-6330.

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