BSkyB - Half Year Results Interviews with CEO and CFO

LONDON, January 27, 2011 - In a video interview with financial broadcaster www.cantos.com,
BSkyB CEO Jeremy Darroch says that the News Corp bid has not stopped the
company's management from focusing on its strategy and delivering a robust
set of results.

"You can see from the strength of the results that we've announced today
that we've stayed very focused in terms of delivering our plan, executing a
strategy that we've laid out for a number of years now. And I think that the
business performance is strong across the board. So it isn't a distraction.
We're very focused on the business."

Revenues grew by 15 per cent and operating profits increased 26 per cent.

During the period BSkyB also surpassed its long-standing target of
securing 10 million customers.

Speaking about the remainder of the year, Darroch strikes a note of
caution regarding the macro economic outlook but underlines that the company
remains well positioned.

Andrew Griffith, CFO, emphasises the strength of the financial numbers
across the board and explains what the drivers were. He also talks about the
rationale behind the acquisition of Wi-Fi business, The Cloud.

The interviews and transcript are available now on
www.cantos.com/company/British%20Sky%20Broadcasting.

Cantos.com, the online financial broadcaster, features in-depth
interviews, documentaries and webcasts with senior company executives. If you
would like to contact us, please email amanda.alexander@cantos.com or phone
+44-207-936-1352.

If you would like to contact us, please email amanda.alexander at cantos.com or phone
+44-207-936-1352.