International Brand Desire 100 & UK Brand Desire 100 - Report 2010By Clear Part Of Mc Saatchi Group, PRNE
Wednesday, January 26, 2011
LONDON, January 27, 2011 - A recent survey of 17,000 consumers has revealed the public's most
desired brands. The survey was conducted across the UK, USA, Germany, China
and Singapore. Many well known technology companies such as Apple and Google
dominate the top spots, however, car manufacturers such as BMW and luxury
fashion brands such as Cartier and Gucci are also prevalent. Perhaps more
surprising are the high placements for less luxurious brands such as IKEA and
Why care about Brand Desire?
Desire is critical for long-term brand growth. It means that people are
likely to buy a brand more often and to be willing to pay more for it; to try
something new from it; to forgive it if it disappoints and even recommend it
to a friend.
Strong desire creates strong demand. And strong demand creates growth.
We have benchmarked the performance of the Brand Desire International top
100 against the STANDARD & POOR'S 500, all 100 brands deliver a higher return
on investment, as well as a higher growth in share value.
Results are to be found below.
Research conducted November 2010
International Top 15 Apple Google BMW Disney WWF Sony Mercedes Rolex Nintendo Microsoft Amazon Audi Gucci Cartier IKEA UK top 15 iPhone Rolls Royce iPod Cadburys Ray-Ban Emirates Sony Red Cross Fairtrade Aston Martin Nintendo Prada iTunes Disney Google
Full League tables available for UK, USA, Germany, Singapore and China
(top 100 in each country).
Consumers in the UK most desire brands that are Fun, Sophisticated,
Ambitious, Focused on Image, Imaginative and sexy.
Consumers in Germany most desire brands that are Reliable, Hardworking,
Organised, Co-operative, Ambitious, Confident and outspoken.
Further insights on all markets surveyed available ( UK, USA, Germany,
Singapore and China ).
A brand I'm interested to hear more about A brand I would love to use in the future A brand I like to talk about A brand I think of as great. I wouldn't consider any alternative to this brand A brand I respect A brand I'm proud to be seen with A brand I feel attracted to A brand that matters to me Who are Clear. Brand and Marketing agency. Formed 2002 Part of M&C Saatchi group. 100+ people. Offices on every continent. www.brand-desire.com www.clear-ideas.com Contact: Gethin Tasker Tel +44(0)20-8439-8280 Mobile +44(0)7967-731-536
Gethin Tasker, Tel +44(0)20-8439-8280, Mobile +44(0)7967-731-536
Tags: China, Clear Part Of M&c Saatchi Group, Germany, January 27, London, Singapore, United Kingdom, United States of America