Buongiorno Celebrates 10 Years in Mobile Entertainment at the Industry Leading Meffys Awards and MeM Conference

LONDON, June 16, 2010 - Buongiorno (MTA STAR, Borsa Italiana: BNG) the global leader
in mobile content, is proud to celebrate its 10 year anniversary by
participating in the most important events of the year for the mobile media
industry: the Meffys Gala Dinner and Awards Ceremony on 21st June and the
MeM-Mobile Entertainment Market and Global Messaging Conference on 22nd and
23rd June in London.

The Meffys Awards are the industry's most coveted awards which
recognize the global brands, dynamic start-ups and visionary individuals who
have helped shape the mobile entertainment industry. At the Meffys Gala
Dinner, Buongiorno will sponsor the Meffys Ad Campaign Award.

On 22nd June, Fernando G. Mesones - Head of B2C - will open
the MeM conference, the definitive gathering of the world's mobile media
industry, with an exclusive panel: "Back to the Future - Hear From the
Industry Creators Themselves: What Have We Learned and Where Are We Headed?"
and, in the afternoon, Matteo Montan - Head of New Business - will speak at
Global Messaging about "The Role of Social Networking within Mobile Messaging
Services and Consumer's Digital Lives".

The events will take place at the Grand Connaught Rooms
(Meffys) and the Victoria Park Plaza Hotel (MeM and Global Messaging) in
London.

For more information: www.buongiorno.com ;
www.mem-2010.com; www.meffys.com;
www.globalmessagingcongress.com

media.relations at buongiorno.com; Tel. +39-02-582131