Buongiorno Results for Q1 2010

LONDON, May 14, 2010 - The Board of Directors of Buongiorno S.p.A. (MTA, Borsa Italiana: BNG), a
leading multinational in mobile entertainment, today approved the financial
results for Q1 2010, prepared in accordance with the IAS/IFRS.

    - Pre-tax profit up 102% to EUR4.9 million (Q1 2009: EUR2.4 million)
    - EBITDA up 3% to EUR8.6 million, (Q1 2009: EUR8.4 million)
    - Revenues reported in line with Q4 2009, at EUR59.3 million (Q1 2009:
      EUR67 million)
    - B2C revenues up 9%
    - Net profit up 109% to EUR3.2 million (Q1 2009: EUR1.5 million)
    - Net financial debt reduced EUR18.4 million since Q1 2009, to EUR48.9
      million (31 March 2009: EUR67.3 million)

B2C business

Buongiorno's B2C division continued to grow during the first quarter of
2010, with more than 10 million subscribers (+11% compared to year end 2009).
Revenues grew 9% to EUR34.3 million (Q1 2009: EUR31.3 million), meeting the
company's expectations of high-single-digit growth in the year.

In the first three months of the year, revenues grew in almost all
geographical markets, with strong performance in Germany, Brazil and
Argentina. The newly launched operations in Russia are also showing promise.

Preparations for the launch of additional new products (Prize Club and
Online Supercontest) in B2C and of activities in the UK are progressing
according to plan, and the new initiatives are expected to be fully in place
in the second half of the year. April also saw the release of the Spanish
version of Applistars, a launching pad for Buongiorno's mobile content in the
world of iPhone applications.

B2B business

The B2B business, the performance of which is more volatile because it
partially depends on "campaigns" carried out in partnership with telco
operators, media groups and brands, experienced a significant slow-down in
revenues compared to Q1 2009, when a very successful Supercontest was in
place in an African country. This year, in spite of the finalisation of new,
important contracts, we have yet to launch a number of exciting services
which we expect to be highly successful, and the interactive TV business,
which was marked by high revenues but low profitability, shrank further.

    A few of our key contract wins are as follows:

    - The Recharge and Win (RAW) loyalty program for Pay&Go prepaid card
      holders offered by Belgacom/Proximus, Belgium's main mobile carrier;
    - An integrated social media marketing project for Telepass by B!Digital

Furthermore, Buongiorno is set to commence a limited market test phase of
a Supercontest initiative with one of India's main telephone carriers. This
is likely to begin in Summer 2010.

Andrea Casalini, CEO of Buongiorno, commented: "We feel confident about
our strategy and plan for 2010, and confirm our plans to increase
consolidated Group revenues both in our existing businesses (B2C and B2B) and
in the new business lines, such as skill games.

We also confirm our target of achieving single digit growth, anticipating
that the B2C segment and the new business will contribute to this growth. At
the same time, we anticipate that the B2B division is unlikely to contribute
to overall growth, which will therefore be lower than forecast in the
short-term. Nevertheless, considering the strong commercial B2B pipeline, we
remain optimistic about the medium term growth prospects for the division."

Eleonora Villanova, Tel. +39-02-582131, Email:
eleonora.villanova@buongiorno.com

Eleonora Villanova, Tel. +39-02-582131, Email: eleonora.villanova at buongiorno.com