Buongiorno’s Matteo Montan speaking at MEF Global 2011 in London, 7th July

By Buongiorno Spa, PRNE
Monday, July 4, 2011

LONDON, July 5, 2011 -


- Joining stellar line-up at
high-level mobile content & commerce event

We are delighted to announce that Matteo Montan, Buongiorno’s
 Global Head of New Business,  will be speaking at MEF
Global 2011: Mobile Content & Commerce
, the annual event of
MEF, the global trade body for mobile content with a dedicated
focus on mobile commerce.

Mr Montan’s panel is entitled: ‘Mobile Routes to Market - A
Critical Analysis’
and will focus on:

  • Ensuring your route-to-market meets the characteristics of your
    customer: are there different benefits and challenges for different
    industry verticals?
  • How does the chosen ecosystem influence the customer user
  • Apps vs Mobile Web: Is this a zero-sum game, or will more
    diverse routes to market create greater revenue opportunities for
    the entire value chain?

MEF Global 2011 will bring together decision-makers from
across the expanding mobile ecosystem, including mobile specialists
as well as publishers, retailers, brands and financial
institutions. They’ll be there to connect, share knowledge and do

MEF will also share exclusive consumer data at the event, taking
place at the Grand Connaught Rooms in London on the 7th
of July. A total of 8,530 consumers in nine markets across five
continents were quizzed about their mobile commerce habits in MEF’s
exclusive Global Consumer Survey, carried out by OnDevice Research.

In the evening, MEF celebrates industry achievements globally at
its 8th annual Meffys Awards gala dinner, where Mr
Montan will also deliver the Cashlog  Innovative Business
Model Award.

here to sign up for the event. We look forward to seeing you

For more info about the event: href="www.mefglobal.com/">www.mefglobal.com; href="www.meffys.com/">www.meffys.com

For more info about Buongiorno: href="www.buongiorno.com/">www.buongiorno.com

For more info about Cashlog: href="www.cashlog.com/">www.cashlog.com

media.relations@buongiorno.com Ph. +39(0)2582131

Chiara Ingignoli

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