Buy FLOWE(RED)(TM) and Save Lives

Flower Power. The Most Powerful Flowers You'll Ever Buy

LONDON, February 2 - (RED)(TM) is launching a new online flower service called
FLOWE(RED)(TM), allowing you to send beautiful flowers that help save lives.

FLOWE(RED) makes its debut on 2nd February with a gorgeous
collection of contemporary, ethically-sourced flowers available from
www.flowered.com. These are the most powerful flowers you will ever
buy, as all profits from each FLOWE(RED) order go directly to the Global Fund
to help fight AIDS in Africa.

The initial launch collection features over 20 striking
arrangements including: Sweetheart Roses, Blooms and Berries, Pink Sugarbush
and Lily in the Clouds. All are created from a rich range of flowers
including beautiful roses, delectable orchids, fragrant lilies and African
proteas. Every flower design has been crafted with its own distinctive
personality. There are FLOWE(RED) arrangements for all occasions, from
birthdays to bonus days, weddings to welcome gifts, or simply to say thank
you. In addition, a number of limited edition bouquets will also be available
for special occasions throughout the year, including Valentine's Day and
Mother's Day. This Valentine's Day, you can spoil your partner with three
very different rose bouquets; the sultry Queen of Hearts (GBP45), the
seductive Pure Passion (GBP60), or the stunningly charming Vintage Love
(GBP65).

Prices range from GBP20-GBP65 including next day delivery when
ordered before 4pm, and orders can be submitted twenty-four hours a day.

FLOWE(RED) sources many of its flowers directly from flower
farms in Africa, helping to facilitate sustainable business in a number of
African countries. What's more, the purchase of every bouquet helps those
living with HIV/AIDS in Africa so that they can continue caring for their
families and contribute socially and economically to their communities.
www.flowered.com

Seb Bishop, International CEO (RED), said:

"FLOWE(RED) allows people to give and receive stunning flowers
whilst also helping to save lives in Africa. By sourcing many of the flowers
from Africa, FLOWE(RED) supports sustainable businesses there, as well as
returning the profits to Africa in the form of medical aid. Since 2006, (RED)
partners and events have generated more than $140 million for the Global Fund
to help eliminate AIDS in Africa. FLOWE(RED) will add to this important
programme. Giving flowers whilst saving lives is the perfect match."

Notes to Editors:

    - FLOWE(RED), in collaboration with Flamingo Flowers, launches in the UK
    - 2nd February 2010 with an event in Covent Garden
    - FLOWE(RED) bouquets are available to all mainland UK residents
    - FLOWE(RED) courier bouquets are guaranteed for next day delivery if
      ordered before 4pm.
    - All prices include delivery
    - All our flowers are ethically-sourced
    - All FLOWE(RED) bouquets are created by a central team in a single
      location in Bedfordshire so we can guarantee the quality of our
      products
    - All profits from the sale of FLOWE(RED) Bouquets go to the Global Fund
    to help eliminate AIDS in Africa
    - Last orders for Valentine's Day deliveries: 12noon on 13th February

About (RED)(TM)and (PRODUCT) RED(TM)

(RED)'s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund, to help eliminate AIDS in Africa.
Companies whose products take on the (PRODUCT)RED mark contribute a
significant percentage of the sales or portion of the profits from that
product to the Global Fund to help finance AIDS programmes in Africa, with an
emphasis on the health of women and children. Current partners are: American
Express, Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Nike, Dell
and Starbucks. Since its launch in the Spring of 2006, more than $140 million
has been generated by (RED) partners and events for the Global Fund. (RED)
money is at work in Swaziland, Rwanda, Ghana, and Lesotho and supports
programmes that have reached and helped more than 4 million people. For more
information, visit www.joinred.com.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria
Since its creation in 2002, the Global Fund has become the dominant financer
of programmes to fight AIDS, tuberculosis and malaria, with approved funding
of US $15.6 billion for programs in 140 countries. The Global Fund supports
programmes based on agreed performance targets and disburses money in
response to proven results. At the end of July 2009, programmes supported by
the Global Fund have averted more than 4 million deaths by providing AIDS
treatment for 2.3 million people. For more information, visit
www.theglobalfund.org.

    For more information please contact:
    Anna Holbrook, Freud Communications: anna.holbrook@freud.com;
    Deborah Croshaw, Freud Communications:
    deborah.croshaw@freud.com

For more information please contact: Anna Holbrook, Freud Communications: +44(0)20-3003-6557/+44(0)7815-795315, anna.holbrook at freud.com; Deborah Croshaw, Freud Communications: +44(0)20-3003-6312 / +44(0)7958-582870 deborah.croshaw at freud.com