Capital ID in a Better Position in Gartner MRM Magic Quadrant 2011
By Capital Id, PRNEWednesday, February 2, 2011
ZWOLLE, The Netherlands, February 3, 2011 - Capital ID, specialist in Marketing Resource Management (MRM), again has
been positioned in the Gartner MRM Magic Quadrant report, this year at an
increased position. Capital ID has been qualified because of the extensive
and growing customer base, the wide range in Marketing Resource Management
(MRM) capabilities, the large investment in Research & Development, the
capacities of planning and financial management, the many deployment
capabilities of software platform ID Manager and the positive customer
experiences.
The Gartner MRM report, based on an evaluation of trends and multiple
software suites, helps IT departments and corporate users determine which
suppliers would make suitable strategic partners.
Dennis Steen, CEO at Capital ID, is proud to be positioned in the Gartner
MRM Magic Quadrant again, and this year at an improved position. "We are
constantly innovating to improve marketing processes. That is why we are very
pleased to have Gartner confirm we are on the right track with ID manager.
Although competition in MRM is still increasing, our position in the Magic
Quadrant demonstrates that Capital ID is an innovative partner."
About Gartner Magic Quadrant
Gartner Magic Quadrant(c) depicts Gartner's analysis of how certain
vendors measure against criteria for a certain marketplace, as defined by
Gartner. Gartner does not endorse any vendor, product or service depicted in
the Magic Quadrant, and does not advise technology users to select only those
vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended
solely as a research tool, and is not meant to be a specific guide to action.
About Capital ID
Capital ID is dedicated to the automation of marketing communications,
and leads the market with its 'ID manager' software, which was developed
in-house. The company is an international player in the field of marketing
resource management (MRM) and digital asset management (DAM), working for
market leaders in their business such as: Randstad Holding, Starbucks,
AkzoNobel, Rabobank, OHRA, Grolsch, KPN, Renault and the Dutch government.
International partners are METIA, Charterhouse, NykampNyboer and smartFOCUS.
The head office is in Zwolle, the Netherlands.
www.capitalid.com
For editorial information: Influx PR, Corrie Lalkens, tel: +31(0)553663034, email:
corrie at influx-pr.com; Capital ID, Dennis Steen, tel: +31(0)651420626, email:
d.steen at capitalid.nl; Capital ID BV, Assiesplein 1- 8011 XD Zwolle, The Netherlands, +31(0)38-422-9999, info at capitalid.com
Tags: Capital ID, February 3, Netherlands, The Netherlands, Zwolle