Sponsors World Record Breaking Taxi Journey

Wednesday, September 21, 2011

LONDON, September 22, 2011 -

‘It’s on the Meter’ Expedition Breaks the Guinness World Record for the Longest Ever Taxi Ride on Reaching Tibet, as it Attempts to Drive From London to Sydney to Raise Money for The British Red Cross

The UK’s leading car hire comparison site has sponsored the ‘It’s on the Meter’ expedition, an attempt to drive a Black Cab from London to Sydney, with the expedition already breaking the Guinness World Record for the longest ever taxi journey when it arrived in Tibet.

The expedition is covering forty different countries and over thirty-two thousand miles, with the team hoping to raise £20,000 for the British Red Cross.

The fundraisers - Paul Archer, Leigh Purnell and Johno Ellison - are taking on the challenge with the help of Hannah, the twenty year old taxi, and have so far driven over 23,000 miles to China.   The team still has another 9,000 miles before they cross the finish line in Sydney.

The ‘It’s on the Meter’ expedition has not been without its challenges as the team was arrested in Russia, narrowly avoided being kidnapped by the Taliban in Pakistan and detained by secret police in Iran, with one fundraiser deported.

Commenting on breaking the world record, Johno Ellison says: “We shook a bottle of Nepali champagne over the car, but could only have the smallest sip; we were still well over 4000 meters altitude on the Tibetan plateau and still had a lot of driving to do that day.”

Anyone interested in making a donation to the expedition can do so at is the leading comparison site for car rentals comparing deals from up to 50 rental companies, including Alamo, Auto Europe, Budget, Holiday Autos and Sixt, in over 15,000 locations worldwide including car hire in Australia, with a wide choice of pickup locations including Perth, Melbourne and car hire in Sydney.

Images -

Caption: The Guinness World Record Breakers at Everest Base Camp.

Caption: The ‘It’s on the Meter’ expedition team in Cappadocia, Turkey.

About was launched in February 2003 and grew to become one of the UK’s leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 15,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit

Media Contact: Rachel Builder & Jenny White, Context, T: +44(0)1625-511966, F: +44(0)1625-511967, carrentals at

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