Understanding the Psychology of Change - Keynote of the 2011 European MESA International Conference

By Mesa International, PRNE
Wednesday, September 21, 2011

CHANDLER, Arizona, September 22, 2011 -

The 2011 European MESA International Conference Keynote explores the psychology of change when approaching a step change in performance. The conference takes place on the 9th and 10th of November, 2011 at the Jaarbeurs Conference Centre, Utrecht, The Netherlands.

(Photo: photos.prnewswire.com/prnh/20110922/DC73798 )

This year’s conference keynote speaker will be Professor Dr. Andre Wierdsma, who explores the psychology of the interplay between strategies, leadership activities and the effectiveness of change.  The best led MES programs deliver a step-change in performance.  However, few companies understand how to use the psychology of change effectively in order to secure successful outcomes.  Andre Wierdsma is professor of Management and Organization at Nyenrode Business University in The Netherlands and at CEIBS (China Europe International Business School) in Shanghai, China. His research and publications focus on leadership, management of change, and the learning organization & self-organization.

The event is targeted at decision makers who want to understand how to best leverage their current and future information system investments and to share best-practices. Industry leaders will share real-world experiences in maximizing returns within their operations. Attendees will have the opportunity to understand from their peers how they’re managing and solving common challenges such as obsolescence, aging workforces, regulatory changes, quality, energy management and the competitive pressures to improve operations and drive profitability. Invited analysts and commentators will provide the latest insight into trends in Manufacturing Execution Systems (MES) and how these are being used to help achieve operational excellence.

This year’s event celebrates 10 years of European MESA Conferences with a panel of attendees from the first MESA European Conference, held in Amsterdam in 2001. The panel will look back over 10 years of MES practice, contrast them with current thinking and share future predictions for Manufacturing IT.

Visitors of the European MESA International Conference can combine the sessions and networking at the conference with formal accredited training as part of the MESA Global Education Program.

Detailed information is available at euconference.mesa.org.

Press are invited to contact MESA Headquarters for a complimentary conference registration.  Contact euconference@mesa.org.


MESA International is a global community of manufacturers, producers, industry leaders and solution providers focused on improving Operations Management capabilities through the effective application of technology solutions and best practices. www.mesa.org

Contact: DeAnn Fedyski
MESA International


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