Castel and its Asian Market Specialists Invite Wine Buyers to Vinexpo Asia-Pacific 2010

BLANQUEFORT, France, May 21, 2010 - Established in Asia for over ten years, with a subsidiary in
China as well as a partnership with the Chinese market leader Changyu, the
French No. 1 is consolidating its network through partnerships with ten
importers who supply more than 1500 distributors in China. With 13 million
bottles exported to China in 2009, Castel has confirmed the success of its
development and expansion in Asia, a venture created in 1999.

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Boasting a growth rate of more than 240% in 2009, Castel has
today established itself as the leading exporter of bottled wine to China.
This is the result of a development strategy based around flagship brands for
the Chinese market with wide ranges amply responding to the needs of its
clients.

Vinexpo Asia-Pacific 2010 is a key event for marketing wine
where an ability to adapt products to an Asian clientele is required.
Activities and tastings are scheduled with the objective of capturing
potential partners and consolidating its position as the European number one.

From now on, Castel is building its strategy with
collaborators who are specialists in home markets and well-established
locally, in order to develop privileged relationships with Asian wine
professionals, for whom a human relationship remains of paramount importance.

Today in China, the professionalization of the wine sector,
with a public eager for more and more information, not to mention the
existence of over 300 million wine drinkers to win over, heralds a bright
future. The market appears among one of the ten foremost producers and
consumers of wine worldwide. Thus, Castel is investing heavily in product
research and development, in packaging, in promotional campaigns, in media
relations, press campaigns and even television campaigns, with the only TV
campaign for French wines in 2009 renewed for 2010. These strategies have
enabled Castel to become relevant in China.

For the Chinese consumer, wine is a refined attribute of
social success, and Castel's 60 years of passion and experience guarantee the
quality of the products it offers. To fully satisfy the needs of its Chinese
clients, Castel is making use of all its know-how and all its talent by
creating flagship brands such as Famille Castel, Chateaux Castel, with wide
ranges. More than 150 different wines are available on the Chinese market and
in Asia: French indications of origin, Bordeaux, and varietal wines are very
much in demand and are present at Vinexpo.

25th, 26th and 27th May at Vinexpo Asia-Pacific - Castel
Stand: EF 58

Hong Kong Convention and Exhibition Center - China

About Castel wine branch

First producer of French wines and leader in Europe, Castel is
a family business set up in 1949 by 9 brothers and sisters who dedicated
themselves to the promotion of a product they had always known: wine. Under
the leadership of Pierre Castel, the founding President of the group, in 60
years the status of the company has evolved from that of a simple wine
merchant in France and Africa to an international group covering 100
countries throughout the world, including major emergent economies such as
China and Russia, and with subsidiaries in several countries including Japan
and China.

More information on: www.groupe-castel.com/

Please, do not hesitate to contact the press service for
additional information or marketing materials.

    Press service :

    Melanie JAPAUD
    Tel. : +33(0)1-57-32-86-36 / +33(0)6-48-37-89-32
    Fax : +33(0)1-57-32-85-84
    Email : melanie.japaud@consultants.publicis.fr

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Press service : Melanie JAPAUD, Tel. : +33(0)1-57-32-86-36 / +33(0)6-48-37-89-32, Fax : +33(0)1-57-32-85-84, Email : melanie.japaud at consultants.publicis.fr