Celebrate World Book Day With Reading Chest, the Book Rental Scheme for Families, and Take Advantage of an Exclusive Discount

LONDON, February 21, 2011 - World Book Day takes place on 3rd March 2011. Designated by UNESCO as a
worldwide celebration of books and reading, it origins date back 90 years to
Catalonia, where roses and books were given to loved ones on St. George's
Day. Its aim is to encourage children to explore the pleasures of reading.

Inspired by the event, Reading Chest (www.readingchest.co.uk) is
offering anyone joining between 26.02.11-05.03.11 a discount of GBP5 on their
first month's membership.

Reading Chest is the inspiration of Liz Walker, a former teacher and mum
of three. It is the UK's first through-the-post book rental service based on
reading schemes used in UK schools. Parents can, therefore, use the familiar
colour bands to select suitable books for their children, enabling them to
actively support and encourage their love of reading.

Ideal for both young book lovers and reluctant readers, Reading Chest
specialises in reading scheme books for 4-9 year olds. Monthly membership
fees start at GBP9.95, giving access to a wide range of books, delivered
direct to the door. All new members also receive a book bag, reward chart and
stickers.

Liz said: "When my own son started to learn to read I was frustrated that
I did not have enough suitable reading books at home to help him.

"Home-school book lending systems can be a bit 'hit and miss.' Children
sometimes forget to change their books or might be restricted to changing
them on certain days. There are also the long holidays and finding books at
the right level in libraries isn't always easy. After buying a few books
suited to my son's reading level, I was struck by the expense, especially as
they were finished with so quickly. I decided that there had to be a better
way. So the idea of Reading Chest began - to provide easy, affordable access
to a wide range of new and exciting children's reading books."

To take advantage of a special promotional discount with Reading Chest
simply type WORLDBOOKDAY in as the promotional code and save GBP5 off your
first month's membership.

This promotion is valid between 26th February 2011 - 5th March 2011. Open
to UK residents only. For full terms and conditions visit
www.readingchest.co.uk

Contact: Lucy Melling: +44(0)20-7101-5050 / lucy at mothershippublicrelations.com