Chiquita Announces Leadership Succession in European and North American Businesses

Brian Kocher to Become President of Europe and Joe Huston President of North America

CINCINNATI, October 14, 2010 - Chiquita Brands International, Inc. (NYSE: CQB), announced today the
appointment of Brian W. Kocher as president of Europe and the Middle East,
and the promotion of Joseph M. Huston as president of North America,
effective January 1, 2011. The appointments are consistent with Chiquita's
planned internal leadership succession, further strengthen the company's
global leadership team, provide continuity of leadership in key business
areas and position Chiquita to continue to improve profitability,
particularly in Europe.

"Brian and Joe are proven executives who have worked together closely to
lead our business turnaround in North American bananas and salads," said
Fernando Aguirre, chairman and chief executive officer. "As president of
Europe, Brian will bring the same focus, discipline and execution that he has
demonstrated in North America to revitalize our profitability in the region,
which is our foremost business priority. Joe has a proven track record in
North America. He has been prepared and developed to lead the region through
assignments in both our banana and salad operations, and he has the focus and
drive to sustain the momentum of our profit improvements."

Aguirre added, "This new global leadership team has the talent to extend
the growth of our brands, manage our costs and build our engagement with
consumers, customers and employees. I am confident that Brian and Joe will
help us to accelerate the execution of our strategy to diversify and grow our
businesses and enhance our profitability."

In his new role as president of Europe and the Middle East, Kocher will
be responsible for leading the company's operations throughout the region,
including bananas, other produce and diversified value-added products. Kocher
joined Chiquita in 2005 and has served as president of North America since
October 2007, leading the successful transformation of the company's North
American banana and salad businesses. He previously served as vice president,
controller and chief accounting officer and has more than 18 years of
accounting, sales, finance and business process change expertise, including
his previous work experience at General Electric and PricewaterhouseCoopers.

As president of North America, Joe Huston will be responsible for leading
the company's bananas, value-added salads, and other produce businesses in
the region, as well as the development and growth of new business platforms.
Huston joined Chiquita in 2004 and has served since January 2009 as vice
president Salad, Healthy Snacking and Vegetable Ingredients, where he has led
the sustainable transformation of the company's salad business. Huston's
previous experience at Chiquita includes serving as vice president United
Kingdom and Ireland, where he was responsible for the area banana business,
and vice president marketing and innovation, North America. Prior to joining
to Chiquita, Huston had more than a decade of experience in marketing and
brand management at Procter & Gamble.

Following Kocher's appointment, Michel Loeb, who has capably led the
company's European business since 2004, will serve in a special assignment
reporting to Aguirre. "I thank Michel for his leadership during a time when
our business in Europe has changed significantly and faced unprecedented
headwinds managing the changes of the EU Tariff regime," Aguirre added. "He
led the successful launch of Just Fruit in a Bottle that now forms the basis
of our joint venture with Danone, extended our brand presence with consumers
into new channels and led the relocation of our European headquarters to
Rolle, Switzerland where he successfully recruited a talented new team."

About Chiquita Brands International, Inc.

Chiquita Brands International, Inc. (NYSE: CQB) is a leading
international marketer and distributor of high-quality fresh and value-added
food products - from energy-rich bananas and other fruits to nutritious
blends of convenient green salads. The company markets its healthy, fresh
products under the Chiquita(R) and Fresh Express(R) premium brands and other
related trademarks. With annual revenues of US$3.5 billion, Chiquita employs
approximately 23,000 people and has operations in nearly 80 countries
worldwide. For more information, please visit www.chiquitabrands.com.

Ed Loyd of Chiquita Brands International, Inc., +1-513-784-8935, eloyd at chiquita.com