Chiquita Salutes Champions of Healthy Nutrition

By Chiquita Brands International Inc., PRNE
Tuesday, August 31, 2010

Calls for further nominations of everyday athletes to be Chiquita Champions(TM)

CINCINNATI, September 1, 2010 - Chiquita Brands International, Inc. (NYSE: CQB) asks you to nominate the
everyday athletes, teams and coaches of all ages and competition levels, who
excel at what they do, to be named Chiquita Champions(TM).

"Chiquita's passion is to empower our consumers with products that enable
them to make a healthy decision in their daily diet, and give them the fuel
they need for optimum performance," said Brian Kocher, president, Chiquita
Brands North America
. "We've established this award program to honor the
athletic achievements of the champions who make Chiquita bananas a part of
their nutrition regimen. They are champions our consumers know best: family
members, friends and neighbors."

Chiquita launched the Chiquita Champions awards program in May, accepting
nominations for athletes, teams and coaches. Thus far 55 winners have been
selected, each story offering a unique perspective on what a champion can
achieve, including:

Donna Pearring
), or "Coach P" as she is known in Annandale, Va., where the 47-year-old
basketball coach finished her last season with the Flames after coaching the
girls from first through eighth grade. Her favorite way to enjoy a Chiquita
banana: just peel and eat.

Russell Loy
), who at age 69 makes sure he packs a Chiquita banana along as the state
record-breaking cyclist trains; it is an activity the Cockeysville, Md.,
resident became competitive at when he turned 49.

— The Fire FC Premier '97 Girls
) from Grand Junction, Colo. - the soccer team of 13-year-olds became the
first in their area to make it to the Colorado State Cup semi-finals and then
go on to win the State Cup. Chiquita bananas help them fuel up for games.

From softball and soccer to marathon running and roller skating, 25
sports are currently represented in the program. Consumers can access all of
the stories at (TM) or submit a video or
photo of their nominee's shining moments and provide a brief explanation of
why that person (or team) is a Chiquita Champion.

Every month, both individual and team winners from each of 12 regions in
North America are named Chiquita Champions and receive a custom Chiquita
Champions athletic gear award package. Non-professional or non-collegiate
athletes, teams or coaches are eligible to win and will be judged by the
selection committee for Chiquita Champions within the context of the age and
competition level in which they participate, based on the level of
achievement as compared with peers.

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About Chiquita Brands International, Inc.

Chiquita Brands International, Inc. (NYSE: CQB) is a leading
international marketer and distributor of high-quality fresh and value-added
food products - from energy-rich bananas and other fruits to nutritious
blends of convenient green salads. The company markets its healthy, fresh
products under the Chiquita(R) and Fresh Express(R) premium brands and other
related trademarks. With annual revenues of US$3.5 billion, Chiquita employs
approximately 21,000 people and has operations in nearly 80 countries
worldwide. For more information, please visit our corporate website at

Ed Loyd, +1-513-784-8935, eloyd at

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