Acentic Launches LD650 LCDs with Tailored Panorama Platform to Cut the Reliance on Expensive Set-Top Boxes for Hotel iTV

By Acentic, PRNE
Tuesday, May 17, 2011

The best of LG technology and Acentic iTV infrastructure reflect the unique characteristics of high end properties in the Middle East hotel market

COLOGNE, Germany, May 18, 2011 - Acentic, a leading supplier of broadband systems and digital interactive
TV (iTV) for the hotel industry, announced that it will launch LD650 LCD HD
TVs integrated with its Acentic Panorama IP system to offer a tailored hotel
entertainment and communications platform to high end properties.

The LD650 is the first IP-enabled HD TV greatly facilitating the
deployment of IPTV by avoiding expensive and bulky set-top boxes. In
conjunction with a simple embedded card from Acentic, it moves much of the
functionality from the set-top box to the HD TV screen to enable seamless
integration with the IP network. By offering High Definition TV through LG
and Acentic, hoteliers will be bringing sharper picture as well as crisp and
defined sound to the guest room.

The LD650 architecture, integrated with Acentic Panorama, provides
significant cost savings to the hotelier, as well as simplified maintenance
and lower power consumption. The LD650 benefits from Acentic Panorama's HD
evolved architecture for the delivery of a full Flash interface to the hotel
room and a powerful centralised architecture. The result is not only the
ability to run processor intensive applications, but also a simple upgrade
path over the system's lifetime with no in-room intervention.

The first installation will be in Europe in June 2011. Middle East
installations with the support of Acentic's Network Operations Centre in
Dubai will follow.

HD TVs have become a standard in the home. For hotels, HD is a must as
the guest expects the best quality for in-room services. LG and Acentic's
highly customised platform is particularly suited to meet the varying
requirements and expectations of hotel properties in the vast IP convergence
market. Acentic's flexible and open interfaces allow it to treat each
property uniquely and provide the high level of service and technology
leading hotels require.

"This announcement brings a new level of innovation to in-room iTV
solutions by removing the expense of bulky STBs and cabling. Leveraging the
significant joint development work between Acentic and LG, we are able to
service hotels with the best of LD650 technology and Acentic's user
experience to meet guests' demands," said Brian Yang, B2B Director MEA, LG

"The combined LD650 and Acentic Panorama IP high definition solution
provides one of the most cost-effective iTV systems with an incredibly rich
feature set, including the unique ability to run applications and bespoke
animated flash interfaces that were unheard of on similar solutions. Acentic
is eager to pursue its expansion across the Middle East where the varying
hotels require a highly tailored solution such as this," said Richard
, CEO of Acentic.

About Acentic Group

Acentic is an international provider of high-speed Internet access
solutions and digital TV services to hotels. Acentic's digital content,
technology, support and services deliver information and communication, as
well as entertainment and revenue generation tools, via the hotel television,
providing a unique communications system that meets the evolving lifestyles
of guests. Acentic's broadband and digital TV services are in many of the
world's leading hotel chains, including Accor, Dorint, Hilton, Hyatt,
InterContinental Hotels Group, Maritim, Marriott, Movenpick and Starwood in
more than 30 countries in Europe, Middle East and Africa. For more
information, visit

    Acentic Media Contacts:
    Smaro Makaronidou

    ink Communications for Acentic
    Alex Crabb / North America


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