Clifford Chance Law Firm Selects Mediasite for Corporate Communication, Industry Briefings and Client Outreach

One of the world's largest law firms uses webcasting to connect 29 offices in 20 countries

MADISON, Wisconsin, July 28, 2010 - Sonic Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich
media webcasting and knowledge management, today announced Clifford Chance,
one of the world's leading law firms, has selected Mediasite for corporate
communication, legal training and legal briefs.

Clifford Chance has offices in 20 countries and 3,200 legal advisers
globally. The firm had been relying on videoconferencing for communication
with its professional workforce and clients. But with no easy way to record
or archive the content, the IT department at Clifford Chance was challenged
to find a more cost- and time-effective solution for disseminating
information. Enter Mediasite.

"During our selection process, which was carried out with key business
sponsors, procurement and technology teams, we discovered that Mediasite
definitely offered the cleanest presentation and online delivery, and best
met all our requirements," said Anthony Vigneron, global collaboration
services manager at Clifford Chance.

According to Vigneron, the time savings that Mediasite offers in the
creation of content is invaluable. "Our quarterly employee address is a good
example. In the old days, if we had to edit the tape of the videoconference,
it would take a minimum of five days to turn around the content. Now we
publish it 15 to 20 minutes after the event. Even better, we can do it in
real time as well, reaching out to all our offices globally," said Vigneron.

Various business services within Clifford Chance have been using
Mediasite to record and webcast presentations to both internal and external
audiences. Vigneron's teams have streamlined the process so the business
services can easily book the Mediasite Recorders, reserve the rooms and
organize their recordings. "With Mediasite, we were able to create a workflow
so that IT staff doesn't need to get involved in the publishing of content.
We provide the Mediasite webcasting platform and presenters do what they
want, when they want. We give them some guidelines, templates and other
professional support, but it's their content," said Vigneron.

"One of the key benefits we wanted to achieve was to centralize all of
our video content which is created around the world, and make it available to
our global staff and external audience, on-demand or in real-time. That's
actually quite a good success story for Mediasite," he continued.

"Clifford Chance's international deployment of Mediasite underscores the
growing need for modern businesses to bridge time and distance," said Rimas
Buinevicius, chairman and CEO of Sonic Foundry. "By making it easier for any
presenter to record and stream their information to a live audience or for
review on-demand, Clifford Chance is increasing both the reach and frequency
of company information, helping to align company goals, forge new connections
and unify their global audience."

About Clifford Chance

Clifford Chance is one of the world's leading law firms, helping clients
achieve their goals by combining the highest global standards with local
expertise. The firm has unrivalled scale and depth of legal resources across
the three key markets of the Americas, Asia and Europe and focuses on the
core areas of commercial activity: capital markets; corporate and M&A;
finance and banking; real estate; tax; pensions and employment; litigation
and dispute resolution. Clifford Chance has 29* offices in 20 countries and
3,200 legal advisors globally. Clifford Chance lawyers advise internationally
and domestically; under common law and civil law systems; in local and
cross-border transactions; on day-to-day operations and the most challenging
deals.

* Clifford Chance has a co-operation agreement with Al-Jadaan & Partners
Law Firm in Riyadh and a 'best friends' relationship with AZB & Partners in
India and with Lakatos, Koves & Partners in Hungary.

About Sonic Foundry(R), Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global
leader for rich media webcasting and knowledge management, providing
enterprise communication solutions for 1,800 customers in education, business
and government. Powered by Mediasite, the patented webcasting platform which
automates the capture, management, delivery and search of lectures, online
training and briefings, Sonic Foundry empowers people to transform the way
they communicate. Through the Mediasite platform and its Events Services
group, the company helps customers connect a dynamic, evolving world of
shared knowledge and envisions a future where learners and workers around the
globe use webcasting to bridge time and distance, accelerate research and
improve performance.

Product and service names mentioned herein are the trademarks of Sonic
Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that
are not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results
may differ materially from those expressed in or implied by such
forward-looking statements. Factors that could cause actual results to differ
materially include, but are not limited to, uncertainties pertaining to
continued market acceptance for Sonic Foundry's products, its ability to
succeed in capturing significant revenues from media services and/or systems,
the effect of new competitors in its market, integration of acquired business
and other risk factors identified from time to time in its filings with the
Securities and Exchange Commission.

Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592, tammyk at sonicfoundry.com