.CO to Unveil New Bulby Awards and Short Film Series to Celebrate Entrepreneurs During Internet Week NY

NEW YORK, June 7, 2011 -

Less than one year ago, the .CO domain
(www.opportunity.co/case-studies/) burst onto the scene
when it was launched internationally. A unique digital asset with broad,
global appeal, .CO is shaking up the marketplace, with upward of one million
domain names registered by entrepreneurs and innovative brands in more than
200 countries worldwide.

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To celebrate the individuals, businesses and brands that are
helping to build the .CO community, the .CO Registry has created a series of
short videos entitled: "Under the Bulb, Capturing Life After Ideas Strike,"
which can be viewed right now at www.UnderTheBulb.CO. These inspiring
videos tell the story of what happens after that "light-bulb moment" - and
explores the hopes, dreams, and aspirations of the innovators, entrepreneurs
and trailblazers who are building their futures on the .CO platform.

Under the Bulb will be shown live on June 9th, with a
ceremonial kick-off premier to be held at a private event during Internet
Week NY, the festival celebrating all things Internet - where .CO Internet is
the Official Community Sponsor. For those who cannot make it to the week-long
festival in New York City, all official content from the broadcast stage will
be streamed live around the world, in real time - and will be available for
viewing at IWNY.CO (www.iwny.co/) - the official streaming video site
for Internet Week NY content.

.CO Internet is also kicking off the first-ever Bulby Awards
(www.opportunity.co/case-studies/bulbys/), celebrating the
trailblazers, big-dreamers, innovators and insomniac entrepreneurs that are
helping to create the .CO global community. The public is invited to vote
online for their favorite .CO websites in a variety of different categories,
from today through July 1st, and the winners will be announced on July 20th,
2011 - to coincide with the .CO Registry's one year anniversary.

Overstock.com, which has rebranded to O.co (
www.overstock.com/) internationally, is one of the many nominees for a
Bulby Award for the "Best Use of a Single Letter Domain." Today the company
has made headlines once again for its bold decision to rename the
Oakland-Alameda County Coliseum, currently known as Overstock.com Coliseum,
to O.co Coliseum (
www.prnewswire.com/news-releases/overstockcom-unveils-oco-coliseum-123219578.html)
- which will debut tonight, when both U2 and Lenny Kravitz take
the stage to perform. O.co Coliseum will be the new home of both the NFL
Oakland Raiders and the MLB Oakland Athletics.

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Click here for all the details about The Bulby Awards
(www.opportunity.co/case-studies/bulbys/).

About .CO Internet S.A.S.

.CO Internet S.A.S. is the Registry Operator for the .CO top-level
domain. The .CO domain offers individuals, organizations and businesses a
truly global, recognizable and credible web address for branding their online
presence. Thanks to leading-edge technology, enhanced security and
unprecedented rights protections, the .CO domain is poised to become the
premier web address. For more information about the .CO Registry, please
visit www.Opportunity.CO. You can also follow us on Twitter @dotCO and
friend us on Facebook at www.Facebook.com/cointernet.

Press Contact: Andrew Robertson andrew.robertson@edelman.com

.CO Contact: Lori Anne Wardi lori@cointernet.co

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