Launches Latest Simples Rewards Advert

Wednesday, November 23, 2011

LONDON, November 24, 2011 -

One of the UK’s leading price comparison sites,, has launched the latest in a series of TV adverts promoting its Simples Rewards scheme. The scheme offers customers who buy car, van, home, motorbike, pet or life insurance through an exclusive meerkat toy, based on characters from its popular ad campaign.

The new advert features Aleksandr and Sergei visiting a cashier at a supermarket who recently bought car insurance through In the advert, Sergei is clearly delighted to be delivering a miniature toy version of himself. The cashier meanwhile looks a little awkward as Aleksandr and Sergei come down the conveyor belt.

Mark Vile, Marketing Director at said: “We’re pleased that our customers have responded so positively to our adverts and to the Simples Rewards scheme. With hundreds of thousands of toys already claimed, we hope that the new advert will further encourage people to claim a toy of their own when buying insurance through”

Specialising in more than just car insurance, provides customers with an easy way to find the right deal on a wide range of insurance and financial products including home insurance, van insurance, motorbike insurance, life insurance, pet insurance and credit cards.  It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.

For more details on Simples Rewards visit or  


  • was launched in 2006 as a motor insurance comparison site, offering customers a wide range of competitively priced insurance quotes instantly online.  
  • has grown rapidly over the past three years and is now one of the UK’s leading price comparison brands.  
  • As well as insurance, also offers comparisons on credit cards, loans, current accounts and savings accounts.
  • actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers. is a trading name of BISL Limited.  BISL Limited is authorised and regulated by the Financial Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, PE2 6YS. Registered in England number 3231094.

About Meerkovo and Simples Rewards

Meerkovo, a small village based just outside of Moscow, is the home of best-selling author and founder of Aleksandr Orlov.  

Meerkovo is going through troubled times because people in the UK keep confusing with when looking for cheap deals on insurance. This is clogging up the meerkat comparison site, so to try and solve this confusion Aleksandr asked Sergei, his trusty IT assistant, to build to provide fans with the opportunity to see Aleksandr’s home village.

Now Aleksandr has launched Simples Rewards, a scheme to reward people who know the difference between meerkat and market.  From 4th July, the meerkats of Meerkovo have been giving everyone who buys car, van, pet and home insurance through the chance to claim a free meerkat toy at  From 6th October, customers who buy motorbike and life insurance are also eligible to claim a toy.

The range of six toys comprises: Aleksandr; Sergei; Vassily, the pub rocker; Maiya the school mistress; Bogdan, the meerpup; and Yakov, the toymaker.  

The Simples Rewards scheme is subject to terms and conditions.

About Aleksandr Orlov

Meerkat entrepreneur Alesksandr Orlov first hit our screens in January 2009.  He became an internet phenomenon overnight and today has nearly 800,000 Facebook fans and almost 50,000 Twitter followers.  Over 50,000 people enquired about buying the original Aleksandr soft toy when it went on sale in Harrods in 2009, while his iSimples was downloaded over 750,000 times. Aleksandr’s “A Simple’s  Life”  sold over 500,000 copies, hitting the No.1 spot in the Christmas bestseller list and outselling autobiographies, Tony Blair, Katie Price, Michael McIntyre and Keith Richards.

Follow Aleksandr on Facebook at or Twitter @Aleksandr_Orlov

Holly Dedman at Good Relations, Tel: +44(0)20-7861-3106,
Email: hdedman at

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