comparethemarket.com Launches New Pet Insurance Advert
By Comparethemarket.com, PRNEThursday, July 21, 2011
LONDON, July 22, 2011 -
One of the UK’s leading price comparison sites,
comparethemarket.com, has launched the second in a
series of TV adverts promoting its new Simples Rewards campaign.
The loyalty scheme offers customers who buy car, van, home
and pet insurance via comparethemarket.com an
exclusive meerkat toy, based on characters from its popular ad
campaign.
The new advert features Aleksandr and Sergei visiting a woman at
home to deliver a toy as a reward for buying
pet insurance from comparethemarket.com and
knowing the difference between meerkat and market. In the
advert Aleksandr and Sergei successfully deliver a Bogdan toy,
despite the attentions of the family dog.
Under the scheme, called Simples Rewards, all customers who buy
pet,
car
insurance through
from 4th July will be eligible to claim a meerkat
toy. The range features Aleksandr and Sergei, as well as some new
faces from Meerkovo, including: Bogdan, the
meerpup; Vassily a regular rocker at the Queasy Mongoose pub;
Maiya, the schoolteacher; and Yakov the toymaker.
The toys will not be on sale and the only way consumers can receive
one is by purchasing pet, car, van or home insurance via
comparethemarket.com.
Mark Vile, Marketing Director of
comparethemarket.com, said: “Our latest advert
reminds customers that the
Rewards scheme covers pet insurance as well as car, van and
home insurance. Aleksandr has been a real favourite with consumers
since the campaign began. We thought that a range of official
toys based on the meerkat characters would be the ideal way to
thank our loyal customers and the scheme has already proved
incredibly popular.”
For more details on Simples Rewards visit
About Meerkovo and Simples Rewards
Meerkovo, a small village based just outside of
Moscow, is the home of best-selling author and founder of
comparethemeerkat.com Aleksandr Orlov.
Meerkovo is going through troubled times because people in
the UK keep confusing comparethemeerkat.com with
comparethemarket.com when looking for cheap deals on insurance.
This is clogging up the meerkat comparison site, so to try and
solve this confusion Aleksandr asked Sergei, his trusty IT
assistant, to build Meerkovo.com to provide fans with the
opportunity to see Aleksandr‘s home village.
Now Aleksandr has launched Simples
Rewards, a scheme to reward people who know the difference between
meerkat and market. From 4th July, the meerkats of Meerkovo
have been giving everyone who buys car, van, pet and home insurance
from comparethemarket.com the chance to claim a free meerkat toy at
meerkovo.com.
The range of six toys comprises:
Aleksandr; Sergei; Vassily, the pub rocker; Maiya the school
mistress; Bogdan, the meerpup; and Yakov, the toymaker.
About comparethemarket.com
- comparethemarket.com was
launched in 2006 as a motor insurance comparison site, offering
customers a wide range of competitively priced insurance quotes
instantly online. It is now one of the UK‘s
leading price comparison brands. - As well as
insurance,comparethemarket
.com now also offers comparisons on credit cards, loans, current
accounts and savings accounts. - comparethemarket.com has
grown rapidly over the past three years from 50,000 monthly
visitors to around 2.5 million a month - comparethemarket.com
actively selects its brand partners to ensure quality service to
consumers.
comparethemarket.com is a
trading name of BISL Limited. BISL Limited is authorised and
regulated by the Financial Services Authority.
Registered Address: Pegasus House, Bakewell
Road, Orton Southgate, PE2 6YS.
Registered in England number 3231094.
Holly Dedman at Good Relations - Tel: +44(0)20-7861-3106 - Email: hdedman at goodrelations.co.uk
Tags: Comparethemarket.com, July 22, London, United Kingdom
