Valued Opinions Reveals People are Unsure About Facebook Tag Suggestions Facial Recognition

LONDON, July 22, 2011 -

Valued Opinions has revealed that the majority of people don’t
like or don’t mind the Facebook’s new facial recognition
feature.

Market
research surveys carried out by Valued Opinions show the new
Facebook feature, called ‘Tag Suggestions’ has proved a
controversial topic.

Valued Opinions ran an href="www.valuedopinions.com/">online poll which was
designed to find out how current Facebook users view facial
recognition with results showing 35% of American respondents don’t
like the feature, 35% don’t mind it and only 16.5% of the
respondents admitted to liking the new feature.

This new system allows Facebook to recognise someone the user
knows, or the user themselves, in a photograph and ‘tag’ them
automatically.

Users do have the option to deactivate this feature but
complaints have arisen because members feel they were not
sufficiently notified about the global launch. The face tagging
feature was introduced in the US during December 2010 and launched
globally in June 2011. The facial recognition feature means that
Facebook is now embroiled in a privacy controversy as many privacy
groups have filed complaints with the US Federal Trade Commission
over Facebook’s automated facial recognition technology.

The feature was originally launched on the US only version of
Facebook, but it has been recently rolled out to most of the social
networks remaining 600 million users without prior notification.
While the feature only applies itself to newly uploaded photos, all
users are automatically opted in to the feature, and therefore have
to turn it off if they wish to opt out.

About Valued Opinions:

The  poll  was conducted online
utilizing the Valued Opinions Panel in June 2011 among 1,000 adults
aged 18 and over. Owned and operated by Research Now Ltd,
Valued Opinions is a consumer research panel made up of individuals
participating in market
research surveys in exchange for rewards. Through various
partnerships with popular international retailers, Valued Opinions’
members can earn and redeem credits for gift vouchers accepted
online and in stores. Members also have the opportunity to donate
rewards to charitable causes if they choose

Research Now Ltd is the leading global online sampling and
online data collection company. With over 6 million panelists in 38
countries worldwide, Research Now Ltd enables companies to listen
to and interact with real consumers and business decision makers in
order to make key business decisions. Research Now Ltd offers a
full suite of data collection services, including social media
sampling, and operates leading opinion panels around the world. The
company has multilingual staff located in 23 offices around the
globe.

PR contact:
Miss R Hay
Digital Marketing Executive
1st Floor
Elizabeth House
39 York Road
London
SE1 7NQ
+44(0)2079212400
href="www.valuedopinions.co.uk">www.valuedopinions.co.uk

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