Consumers Using Voucher Codes From VoucherSeeker to Avoid the Impending VAT Rise

LEEDS, England, December 26 - With VAT set to increase from the 1st of January, confident shoppers know
exactly how to get the best prices for their more expensive items and are
turning to leading voucher codes and discounts sites such as VoucherSeeker
(www.voucherseeker.co.uk/vouchercodes), to maximise the savings they
are able to make.

Instead of simply sitting back and passively accepting the VAT increase
on products, consumers are turning to voucher code sites such as
VoucherSeeker for money off more expensive items such as big electricals.

VAT will increase from the 1st January 2010, from 15% to 17.5%. It was
originally lowered in order to encourage spending when the recession first
hit the country. Since then, shoppers have been enjoying lower prices for
items such as clothing and electricals. However, from January, the VAT rate
is set to increase and therefore consumers will be spending around 17% more
in tax on items.

Consumers have long been aware that using discount vouchers online will
save them money. 54% of those polled for Verdict Research recently said that
they used discount codes on a regular basis,. Whilst it is estimated that
consumers are now saving GBP2 million every day, redeeming more than 1,500 in
vouchers. According to the internet intelligence analysts Hitwise, the number
of people searching for the term 'vouchers' has increased by 40%.

"Largely due to the recession consumers are getting money savvy," states
Ed Wilkinson, VoucherSeeker Director "They know where and when to get
Vodafone promotional codes
(www.voucherseeker.co.uk/file/8c07f9b2387a79aa4860f829cdf713e7/vodafone
-promotional-code.html) or Currys discount codes
(www.voucherseeker.co.uk/file/a62ac26940c49940f7f8da1eabd901e1/currys-d
iscount-codes.html)for money off items, how to shop to take full advantage of
sales and are more willing to compare prices online. As the VAT increase
looms, more shoppers will go online to avoid extra costs"

(Due to the length of the above URLs, it may be necessary to copy and
paste the hyperlink into your Internet browser's URL address field.
Remove the space if one exists.)

The online world makes purchasing items such as electricals much easier
than when visiting a store. Shopping online can be done from the comfort of
the shoppers home with no queues or sales people. Consumers can research
products thoroughly before making a purchasing decision and retailers often
either offer free delivery to online retailers, or give a free delivery
vouchers on voucher code sites such as VoucherSeeker in order to entice
consumers. Not only this, but some retailers also offer money off voucher
codes for further savings if consumers search around. The high street simply
cannot compete with the level of discounting.

A report by Verdict and eBay found that currently consumers spend one in
thirteen pounds online but that this will change to one in five by 2020.
Similarly the The IMRG Capgemini e-Retail Sales Index found that British
shoppers spent 5.3 billion online in November alone. According to the
research by eBay and Verdict, by 2020 online retail sales will take over
offline retail sales in areas such as electricals and books.

Consumers also waited longer before doing their Christmas shopping
online, putting trust in delivery from retailers and taking advantage of
sales brought forward to December. Consumers held off on their Christmas
shopping in order to get a better deal from retailers discounting both online
and offline. Consumers were also more willing to use discount vouchers and
discount codes from sites such as VoucherSeeker in order to save money.
Research by Verdict Research found that 46% of people polled said they would
be using promotional codes to buy presents for Christmas.

It is not just electrical retailers who will be affected by the VAT
increase. Grocery retailers are also worried about price increases. A VAT
levy on groceries may be on the cards for the budget next year, with
politicians currently debating whether to place a 5% VAT on food to address
the country's financial challenges. This would mean that shoppers may be
inclined to 'shop down' to stores which offer cheaper products in order to
save money. However, this could also see supermarkets offer more vouchers and
voucher codes online in order to tempt shoppers. This could be more difficult
however, as consumers are less likely to buy groceries online.

Shoppers have long been aware that using discount vouchers from sites
such as VoucherSeeker (www.voucherseeker.co.uk/vouchercodes), will
save them money, especially during a recession and throughout Christmas.
However, many are now using discount codes in order to save money on VAT for
items. VAT is set to increase in January and already consumers are searching
for last minute bargains in order to take full advantage of lower VAT or to
get vouchers for money off product prices. As the Vat increase looms, more
consumers are willing to go online and save what money they can.

About VoucherSeeker

www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

VoucherSeeker(R) and ClickAngel(R) are registered trademarks of
ClickAngel Ltd. All other trademarks are the property of their respective
owners.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read@clickangel.co.uk, direct line: +44-113-380-0891.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read at clickangel.co.uk, direct line: +44-113-380-0891.