Continental AG Becomes Exclusive Tire Partner and Official Sponsor of 2014 FIFA World Cup(TM) in Brazil

HANOVER, Germany, ZURICH and SAO PAULO, Brazil, February 24, 2010 -

    - Tire Manufacturer Holds to Long-Range Marketing Strategy for Passenger
      and Light Truck Tires
    - Positioning of Premium Continental Brand to be Further Strengthened
    - Tickets and Hospitality Remain key Cornerstones of Activation
    - Sponsoring of Major League Soccer Opens up Chances in North America

Continental AG is steadfastly holding to its successful long-range
marketing strategy for its premium Continental tire brand and extending its
sponsoring of world soccer events in the tire product category through the
2014 FIFA World Cup(TM) in Brazil. "With preparation for activation of our
sponsoring of the 2010 FIFA World Cup(TM) in South Africa going ahead at full
steam, we have already laid the ground for worldwide marketing communication
in the next few years by renewing the FIFA partnership through 2014. As
central communications platform, pro soccer has been shown to be extremely
useful in enhancing brand awareness in our core markets and in contributing
to a steady strengthening of our premium Continental brand's market position.
Being the effervescent soccer nation that it is and the host of the next FIFA
World Cup, Brazil already, at this time, promises a uniquely enthusiastic and
impassioned festival - attributes that likewise excellently fit our
products," explained Nikolai Setzer, Continental Executive Board member for
Passenger and Light Truck Tires.

Continental is today the world's fourth largest manufacturer of passenger
tires. The Hanoverians have firmly positioned themselves as technology
leader, evidenced by their control of over 30 percent of the European
original equipment market. Since the end of 2007 Continental has been the
overall passenger tire market leader in Europe (original equipment and
replacement business) and has, for many years now, dominated the worldwide
winter passenger tire business. "We are convinced that sponsoring the 2014
FIFA World Cup(TM) in Brazil will allow us to markedly enhance our brand
awareness, especially in regions where market demand is growing fast at the
moment, like South America and Asia. In addition, by sponsoring Major League
Soccer we are, for the first time, able to use North American pro soccer as a
national communications platform. Over the long run, we want to make
Continental a top premium brand in the replacement tire business in the
world's key markets and tie soccer sponsoring as closely as possible into our
business relations," notes Setzer.

Continental has acquired the rights to market sponsorship of the 2014
FIFA World Cup(TM) in Brazil worldwide and will use this to link product
communication in general with the sponsorship. Apart from this, a sizeable
ticket contingent and premium hospitality will once again be available,
something that has established itself as a key cornerstone in Continental's
activation strategy. In the fall of 2010, Continental's Passenger and Light
Tires divisions will develop a new marketing concept for the premium
Continental tire brand for the period through 2014 FIFA World Cup(TM). The
tiremaker is already a major player in the Brazilian replacement business,
controlling over 10 percent of the market. The 1057 employees at a passenger
and commercial vehicle tire plant Continental operates in Camacari, Brazil,
produced a total of more than four million tires in 2009. The requirements in
the South American original equipment and replacement business are largely
covered by local production.

With the help of exclusive sponsorship agreements for the Champions
League (1995 - 2000), 2006 FIFA World Cup Germany(TM), UEFA EURO 2008 and
2010 FIFA World Cup(TM) in South Africa, the automotive supplier has
continuously increased brand awareness of its premium Continental tire brand
in major sales markets. On the road to 2010 FIFA World Cup(TM) Continental
reports at www.ContiSoccerWorld.com in numerous close-ups, portraits
and interviews. It also provides comprehensive coverage of the teams and
stars and of the country and people as well as highlighting all of its own
activities in the soccer domain. Moreover, as sole tire partner in the "Road
to South Africa" (www.road-to-south-africa.de) project, Continental
provides an exclusive look at the culture, life style and landscape of over
25 African countries. From early April through to the opening match of FIFA
World Cup in Johannesburg on June 11, 2010, the website will be exploring
these topics with videos, images and texts.

With sales of approximately EUR20 billion in 2009 Continental is among
the leading automotive suppliers worldwide. As a supplier of brake systems,
systems and components for powertrains and chassis, instrumentation,
infotainment solutions, vehicle electronics, tires and technical elastomers,
Continental contributes enhanced driving safety and global climate
protection. Continental is also a competent partner in networked automobile
communication. Continental currently employs approximately 134,500 in 46
countries.

The Passenger and Light Truck Tires division develops and manufactures
passenger and light truck tires for compact, mid-size and full-size cars as
well as tires for AWD, vans and light trucks. The division produces tires
under the brand names of "Continental", "Uniroyal" (except in the NAFTA
region, Columbia and Peru), "Semperit", "Barum", "General Tire", "Euzkadi",
"Viking", "Gislaved", "Mabor", "Matador", "SIME Tyres" and, in Malaysia,
Singapore and Brunei, "Dunlop". The Passenger and Light Truck Tires division
also includes the two-wheel business (motorcycle and bicycle) and the retail
tire companies with more than 2,200 specialty tire outlets and franchises in
13 countries.

    Alexander Lührs
    Head of PR, Passenger/Light Truck Tires
    Continental AG
    www.continental-corporation.com

    Alexander.Luehrs@conti.de
    Phone: +49-(0)511/938-26-15
    Fax: +49-(0)511/938-24-55
    www.ContiSoccerWorld.com

    Media database at www.mediacenter.continental-corporation.com

Alexander Lührs, Head of PR, Passenger/Light Truck Tires, Continental AG, Alexander.Luehrs at conti.de, Phone: +49-(0)511/938-26-15, Fax: +49-(0)511/938-24-55