Continental Airlines-UK Selects Silverpop to Help Engage Travellers with Targeted Email Marketing Programme

World's fifth largest airline to strengthen relationships with customers in the United Kingdom and Ireland

LONDON, August 26, 2010 - With travellers researching trips and fares more carefully than ever,
travel providers must maintain a constant and highly relevant dialogue with
potential customers in order to influence purchasing decisions and increase
customer loyalty within this highly competitive space. Continental Airlines
has selected Silverpop(R), a leading provider of email marketing and
marketing automation solutions, as its email service provider for the United
Kingdom and Ireland.

"We selected Silverpop based on their excellent track record in achieving
great results for clients in the travel industry," said Shelley Hinde,
Continental Airlines' marketing manager for the UK and Ireland. "Their ideas
and approach to implementing engaging campaigns will be instrumental in
assisting us in retaining a loyal customer base and building upon the
successes we've seen when communicating locally."

Continental Airlines uses its email program to increase travel from its
nine UK and Irish airports to New York and across the Americas by providing
special fare offers to subscribers. To remain top of mind, the airline also
distributes quarterly newsletters and important updates to its trade and
corporate clients-such as increased services from Heathrow to New York and
the recent introduction of their BusinessFirst Flat Bed Seat. The airline now
plans to integrate several of Silverpop's proprietary features into these
campaigns to extend reach and connect with consumers at optimal times.

With sophisticated tools such as Send Time Optimization and
Share-to-Social that enable users to send email messages when recipients are
most likely to open, and let email subscribers share favorite messages to
social networking sites, Silverpop helps travel companies like Continental
Airlines, increase customer loyalty and ensure they are top of mind when
travellers are ready to book.

"Share-to-Social will be fantastic for increasing Continental's exposure
to like-minded individuals and we also look forward to watching Send Time
Optimization increase our interaction with customers by reaching them at the
right time," added Hinde.

East Coast Trains, another leading travel provider and Silverpop client,
has experienced tremendous success with Silverpop's Share-to-Social feature
in particular. The company, operated by U.K.-based public transport group
National Express Group, significantly bolstered their viral marketing
activities and reached a new set of potential customers after placing social
network links in their emails. Seventeen percent of emails that subscribers
shared on their social networks were opened at least once, and 33 percent of
the people who opened a link clicked on the content. Other Silverpop travel
industry clients such as Air New Zealand, bmibaby and Miles Media are also
finding value with this tool.

About Silverpop

Silverpop is a leading provider of email marketing and marketing
automation solutions. It helps marketers turn prospects into customers-and
customers into fans-through the creation, automation and delivery of
relevant, multichannel digital messaging. Companies rely on the Silverpop
Engage platform to create and manage sophisticated email marketing campaigns
that reach millions of individuals-one at a time-engaging prospective
customers and enhancing lifetime customer value and brand loyalty.
Silverpop's marketing automation capabilities enable B2B marketers to
efficiently manage leads and drive qualified sales opportunities through
scoring and by nurturing campaigns that move prospects from interest to
conversion. Silverpop's industry-leading thought capital, strategic counsel,
service and support helps B2C and B2B customers with the precise level of
training and advice needed to quickly improve campaign results and ROI. With
offices in the United States, the United Kingdom and Germany, Silverpop's
marketing technologies are used by industry-leading brands around the globe.
Best practices and white papers are available at www.silverpop.com.

About Continental

Continental Airlines is the world's fifth largest airline. Continental,
together with Continental Express and Continental Connection, has more than
2,700 daily departures throughout the Americas, Europe and Asia, serving 132
domestic and 137 international destinations. Continental is a member of Star
Alliance, which overall offers more than 21,050 daily flights to 1,167
airports in 181 countries through its 28 member airlines. With more than
40,000 employees, Continental has hubs serving New York, Houston, Cleveland
and Guam, and together with its regional partners, carries approximately 63
million passengers per year. Continental consistently earns awards and
critical acclaim for both its operation and its corporate culture. For nine
consecutive years, FORTUNE magazine has ranked Continental as the top U.S.
airline on its "World's Most Admired Companies" airline industry list. For
more company information, go to continental.com.

CONTACT: Wyatt Jefferies, Silverpop, +1-770-763-3049,
wjefferies@silverpop.com

Wyatt Jefferies, Silverpop, +1-770-763-3049, wjefferies at silverpop.com