Coty Inc. and Roberto Cavalli Group Announce License Agreement for Cavalli Fragrances Starting July 2011

NEW YORK, July 21, 2010 - Roberto Cavalli Group, one of the most prestigious Italian fashion
brands, and Coty Inc., a leading global beauty company, have announced that
they have signed a license agreement for the creation, development, and
distribution of "Roberto Cavalli" and "Just Cavalli" fragrances.

The new agreement with Coty will start in July 2011, when the
existing fragrance license agreement for "Roberto Cavalli" and "Just Cavalli"
expires.

The new license agreement with Coty, who will manage the
license out of its Coty Prestige division, has the objective to further
develop the presence of "Roberto Cavalli" and "Just Cavalli" fragrances
internationally. The first launch of new fragrances under the new license is
expected to be introduced in Spring 2012 in full selective distribution.

"It is with great pleasure that we announce the signature of this new and
very important license agreement with Coty, which will allow our brand to
increase the presence and visibility of our fragrances in the most important
markets worldwide," declared Roberto Cavalli, President of Roberto Cavalli
Group. "I have personally appreciated the quality and the professionalism of
Coty Inc. in developing and marketing very prestigious and high quality
fragrances and I am sure that, together, we will be able to create some new
and fantastic fragrances inspired by the world and lifestyle of Cavalli."

"With his colorful and elite sense of style, Roberto Cavalli
brings an undeniably unique signature to fashion. He has impressively
influenced trends for decades, establishing himself as a world-renowned
fashion icon," said Bernd Beetz, CEO, Coty Inc. "This is the ideal time to
combine Roberto's fashion power with Coty's fragrance expertise. I'm proud to
welcome Roberto as an esteemed member to the Coty family."

"Roberto Cavalli is one of the most joyous and colorful Italian fashion
houses. They have a unique culture of eccentricity and a constant drive for
pioneering creativity," declared Michele Scannavini, President Coty Prestige.
"Fragrance is a key opportunity for this successful company and we are
looking forward to working with Roberto and Eva Cavalli to capture their
incomparable flamboyant style in an olfactive identity."

Financial terms of the agreement were not disclosed.

About Roberto Cavalli

Born in the early '70s, Roberto Cavalli is now one of the most
famous and prestigious brands of the 'Made in Italy' fashion, thanks to the
creativity and innovation that has always distinguished it. The Cavalli Group
is active with 'Roberto Cavalli Women''s first line, present on Milan
catwalks, as well as with the brands 'Roberto Cavalli Man' and the young line
'Just Cavalli'.

All these lines offer a wide range of products, realized
through licensing, which include among others: clothing, accessories,
footwear, eyewear, watches, perfumes, underwear and swimwear. Roberto Cavalli
designs for the Group also the line for teenagers 'Angels & Devils' and the
line 'Class'.

The Cavalli Group is present in Italy and in the world with
its prestigious brands through a network of flagship stores.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is
credited with founding the modern fragrance industry. Today, Coty Inc. is a
recognized leader in global beauty with annual net sales of nearly $4
billion. Driven by an entrepreneurial spirit, passion, innovation and
creativity, Coty Inc. has developed an unrivalled portfolio of notable brands
and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige
and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin
Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil
Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen
Stefani, Lancaster, Marc Jacobs, Nikos, Sarah Jessica Parker, Vera Wang,
Vivienne Westwood and Wolfgang Joop.

For additional information about Coty Inc., please visit
www.coty.com.

Press contacts: Coty Prestige (International), Isabelle Guéguen, International PR Director, Tel. +33(0)1-58-71-75-84, Email: isabelle_gueguen at cotyinc.com, Coty Press Office UK, Kirsty Dale, Communications Manager, Tel: +44(0)208-971-4179, Email: kirsty_dale at cotyinc.com, Linsey Reay, Senior Press Officer, Tel: +44(0)208-971-4131, Email: linsey_reay at cotyinc.com