Coty Inc. Announces New Global President of Coty Beauty Division

NEW YORK - Renato Semerari to Head Coty’s Mass Brand Division

Coty Inc., a leader in the global beauty industry and the world’s largest fragrance company, announced today the appointment of Renato Semerari as president of the company’s Coty Beauty division. Semerari will manage all Coty brands available in mass distribution in the Americas, Europe, Asia and the Middle East.

Among his key responsibilities, Semerari will seek new business ventures and collaborations, as well as oversee the continued development and expansion of the Coty Beauty portfolio. He will also serve as a member of Coty’s Executive Committee.

“Renato’s broad and diverse experience will be an incredible asset in moving Coty Inc. and Coty Beauty towards the next stage of our success,” said Bernd Beetz, Chief Executive Officer, Coty Inc. “He is an accomplished leader with a real passion for our industry and a phenomenal addition to the Coty family.”

Semerari started his career in 1986 with Procter & Gamble where he held a series of positions of increasing responsibility. While at P&G, he worked across all categories of the marketing department for personal care, oral care, skin care, paper and detergents, in both Italy and the United Kingdom. He has also held positions at LVMH as International Marketing Director of Parfums Christian Dior, and President and CEO of Guerlain.

Prior to his appointment at Coty, Semerari served as the President and CEO of Sephora Europe since October 2007. In this role, he fueled his knowledge of retail, being held responsible for 12 subsidiaries and an extensive store network. During his tenure, Sephora grew rapidly in pre-existing markets while geographically expanding into new countries.

Semerari will take leadership of Coty Beauty in early May. He replaces Hans Joachim Honigfort who will retire in the fall after seven years with Coty and an accomplished career.

Semerari holds a degree in Business Administration from the University of Rome.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world’s largest fragrance company and a recognized leader in global beauty with annual net sales of US$4 billion. Driven by an entrepreneurial spirit, passion, innovation, and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores, and includes Baby Phat, Balenciaga, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

(1) Not available in North America

Source: Coty Inc.

Jeanette Casselano, +1-202-828-8833, jeanette.casselano at fleishman.com