Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz to Join Kate Moss, Georgia May Jagger and Coco Rochas as Rimmel London Brand Ambassadors

By Coty Inc., PRNE
Wednesday, March 10, 2010

Global Style Icons Add To Brand Momentum

LONDON, March 11, 2010 - Coty Inc., a leading global beauty company, announced today that the
Company will sign Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz
to team with Kate Moss, Georgia May Jagger and Coco Rochas as the
aspirational ambassadors of Rimmel London, the iconic British cosmetics
brand. With their distinguished styles, talents and diverse backgrounds, the
new faces embody the wonderfully cosmopolitan nature of London, the city that
serves as the inspiration for the witty, edgy and streetwise beauty brand.

    (Photo: www.newscom.com/cgi-bin/prnh/20100309/NY66531-a)
    (Photo: www.newscom.com/cgi-bin/prnh/20100309/NY66531-b)
    (Photo: www.newscom.com/cgi-bin/prnh/20100309/NY66531-c)

"Zooey, Solange and Alejandra each bring a distinct look and personality
to Rimmel London, expanding the brand's visibility and strengthening Coty's
global colour platform," said Coty CEO, Bernd Beetz.

The star of such films as (500) Days of Summer, Yes Man, The Happening
and Elf, Zooey Deschanel is one of Hollywood's most sought after young
actresses. In addition to Zooey's work on-screen, she is also a talented
singer-songwriter, set to release her second album with her band, She & Him
in spring 2010. She & Him released their first album, Volume 1 in 2008 to
both popular and critical acclaim. A charismatic beauty, Zooey is inspired by
her love of old music and vintage fashion and her retro style is reminiscent
of a classical movie starlet. Zooey, who was named after the male character
in J.D. Salinger's Franny and Zooey, spent much of her childhood on-location
with her actress mother, Mary Jo and her father, Caleb, an Academy
Award-nominated cinematographer. She credits her father with instilling in
her a keen visual sense and great style. The multi-talented actress will be
the face of Rimmel London star products including a new breakthrough lash
accelerating mascara, a perfecting powder foundation and a lasting lipstick,
and will appear in its newest campaigns, which will debut in August 2010

Of her partnership with Rimmel London, Zooey Deschanel says: "I am
honored to be working with Rimmel, a brand I love for its fresh, fun and
innovative products. I am thrilled to be a part of defining the best of
London style."

A creative force as a gifted singer-songwriter, producer, actress,
entrepreneur and DJ, Solange Knowles has released two inspired solo albums
including the critically acclaimed, Sol-Angel and the Hadley St. Dreams and
her debut Solo Star on the Music World Entertainment label. Sol-Angel and the
Hadley St. Dreams produced visionary music videos "I Decided" & "Sandcastle
Disco" as well as 3 consecutive #1 dance hits. Solange starred in the film,
"Bring It On - All Or Nothing" which broke the record for selling the most
DVDs in the first week of release than any other in the format. She launched
of a series of hip-hop toys called, Baby Jamz, which is the first ever
hip-hop/rhythm inspired pre-school toy line. The award winning artist has
been influenced by a wide range of music genres, including Soul, Alternative,
Reggae and even Country. As a result, she has cultivated a dynamic edgy
personal style and ultra-cool fashion sense that ensures she always sets, and
never follows, trends. She is a true renaissance personality. Solange will
represent Rimmel London makeup looks in campaigns which debut in the fall.

Solange Knowles comments: "I have always been passionate about make-up
because it allows me to express my personality and style. I'm very excited
about representing Rimmel because it's such a young, vibrant, on-trend

A rising star of the fashion world, Puerto Rican model Alejandra Ramos
was discovered by Rimmel London when she won a modelling competition
sponsored by the brand. A gorgeous, natural, and authentic beauty, Alejandra
marries her striking Latina looks with a down-to-earth charm and warm
personality. Raised in Isabela, Puerto Rico, Alejandra established herself
locally by appearing in fashion shows for such designers as Luis Antonio,
Stella Nolasco and Harry Robles. With her stunning runway presence, she
captivated the attention of the fashion and beauty world and has appeared on
the cover Imagen, among others. Alejandra will grace Rimmel London campaigns
in the fall.

Alejandra Ramos Munoz says: "Becoming a face of Rimmel is a fantastic
opportunity for me, particularly at the beginning of my career. Kate Moss has
always been an amazing inspiration for me and, as a brand ambassador, I will
strive to be an aspirational role model for girls and women everywhere."

Renato Semerari, President of Coty Beauty, comments: "We are delighted
that Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will be
representing Rimmel London, joining the existing portfolio of talented and
iconic faces. At a time of extraordinary worldwide growth for the brand,
these three strong, successful and uniquely beautiful women will help ensure
that Rimmel London's image continues to be modern and globally relevant."

Stephen Mormoris, Senior Vice President, Global Marketing, Coty Beauty,
adds: "Zooey, Solange and Alejandra each have an individual style and spirit
that perfectly reflects the incredible diversity of London and the Rimmel
brand. We are confident that women everywhere will identify with, and aspire
to, Zooey's timeless glamour, Solange's cutting-edge chic and Alejandra's
natural elegance."

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with
founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net
sales of nearly US$4 billion. Driven by an entrepreneurial spirit, passion,
innovation and creativity, Coty Inc. has developed an unrivalled portfolio of
notable brands and delivers its innovative products to consumers in 90
markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and
ultra-prestige stores and includes Baby Phat, Balenciaga, Bottega Veneta,
Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab, Jennifer
, Jette Joop, Jill Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B.
fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs,
Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood
and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes
adidas, Astor, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria
, Esprit, Exclamation, Faith Hill, GUESS, Halle Berry, Jovan, Kate
, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C New York Color,
Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim
and Tonino Lamborghini.

For additional information about Coty Inc., please visit

(1) Not available in North America

Patricia T. White, Coty Inc., New York, +1-212-389-7114, patricia_white at cotyinc.com; Charlotte Gaspard, Coty Inc., Paris, +33(0)1-58-71-74-99, charlotte_gaspard at cotyinc.com

will not be displayed