Craftwell's eCraft Named a CES Innovations 2011 Design and Engineering Award Honoree

NEW YORK, December 8, 2010 - Craftwell Inc., a developer of technologically advanced craft products,
announced that it has been named an International CES Innovations 2011 Design
and Engineering Award Honoree for the eCraft Electronic Cutting System. The
prestigious Innovations Design and Engineering Awards have been recognizing
achievements in product design and engineering since 1976. It is sponsored by
the Consumer Electronics Association, the producer of the International CES,
the world's largest consumer technology tradeshow. Honorees are judged by a
preeminent panel of independent industrial designers, engineers and members
of the media to honor outstanding design and engineering in consumer
electronics products.

The eCraft's breakthrough mat-less cutting technology allows for creative
options not possible with other personal electronic cutters. Users can now
cut faster and easier, without length limitations. In addition, the eCraft
comes with a paper tray, allowing users to load stacks of paper for automatic
feeding, similar to a printer. The eCraft has an easy to use interface and is
targeted at crafters of all ages.

Its sleek and lightweight design makes the eCraft ideal for the home,
office, or classroom. It can be operated as a standalone unit using
Craftwell's SD Image Cards or connected to a PC. Software is included,
allowing users to create and customize their own designs or download images
from Craftwell's online marketplace, eCraftcentral.com.

The eCraft Electronic Cutting System will be displayed at the 2011
International Consumer Electronics Show, which runs January 6-9, 2011 in Las
Vegas, Nevada. The Innovations Design and Engineering Showcase will feature
the eCraft in the Grand Lobby of the Las Vegas Convention Center and at CES
Unveiled: The Official Press Event of the International CES on Tuesday,
January 4.

About Craftwell: Headquartered in New York, Craftwell is emerging as a
leader in providing technological innovations to the crafting and education
sectors. It's flagship product is the eCraft Electronic Cutting System, and
the company is focused on delivering products that save consumers time and
money, while stimulating their creative process.

For more information, visit www.craftwellusa.com.

Emily Rudolph, Marketing Coordinator, +1-888-315-8885 ext 83, erudolph at craftwellusa.com