Criteo Promotes Michael Steckler to MD for Northern Europe

By Criteo, PRNE
Monday, February 7, 2011

Momentous Global Growth Sees Criteo Expand Into Sweden, Norway, Denmark and Finland

LONDON, February 8, 2011 - To support its continued growth across Europe, Criteo, the global leader
in pay-per-click (PPC) retargeting, has promoted Michael Steckler to managing
director for Northern Europe. Steckler's new appointment, just seven months
after joining Criteo, will include additional responsibility for the Nordic
region comprising Sweden, Norway, Denmark and Finland.

Michael Steckler joined Criteo in May 2010 as managing director for the
UK where he has made a significant impact, driving advertiser sales by 600%
at the end of 2010. In his new role, Steckler will continue to run the
successful UK business as well as overseeing Criteo's launch and growth into
the four new markets.

"Criteo prides itself in hiring and promoting exceptional talent.
Michael's experience and exceptional track record for delivering results
makes him the ideal person to help lead Criteo's continued expansion." Pascal
, chief operating officer, Criteo.

Now in 16 countries worldwide, Criteo's expansion into the Nordics region
is testament to the success of its personalised retargeting technology. In
its recent Momentum report, Criteo announced it had tripled its global client
base during the past 12 months to over 1000 top e-commerce clients. The
additional four countries will make it even easier for advertisers to
cost-effectively scale out their personalised retargeting campaigns for
greater European reach.

"Criteo's retargeting gives e-commerce advertisers the same level of
flexibility, control and performance for their display advertising as they
get from search - with the added benefit of a truly personalised brand
experience. We are delighted to be launching in what we see as a key European
market and look forward to working with advertisers and publishers to provide
relevant advertising that delivers a great return-on-investment." Michael

Simone Skoog has been appointed as managing director for the Nordics and
will report directly to Michael Steckler. Simone was formerly the Country
Director for AOL Sweden where she oversaw operations for AOL's commercial
properties including, Platform-A Affiliate (
Platform-A Search, Platform-A Video and AOL Properties.

About Criteo

Criteo is the global leader in scalable personalised retargeting. Criteo
enables the top worldwide e-commerce companies to re-engage with website
visitors who have left their site via highly targeted personalised display
ads. These ads are dynamically generated in real-time with product
recommendations based on the visitor's product-viewing history leveraging
Criteo's proprietary real-time media buying and dynamic creative optimisation
technologies. Criteo's clients pay only when prospects click-through and
return to their website, creating a low-risk, high return value proposition.
Criteo displays billions of uniquely personalised retargeted banners each
month and works with more than 1000 of the top worldwide e-commerce
companies. For more information, please visit

    Contact Information

    Mihiri Bonney

Contact Information: Mihiri Bonney, Criteo, +44-(0)203-170-5835, m(dot)bonney(at)criteo(dot)com

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