Bercut: From VAS to VA$

By Bercut, PRNE
Sunday, February 6, 2011

Bercut (http:/ is Happy to Present the Unique Approach "Revitalizing Your VA$ Business" on Mobile World Congress (

ST PETERSBURG, Russia, February 7, 2011 - The VA$ market is developing rapidly and more services are
offered every day. How effective are they? Are they in demand with end users?
Is it realistic to improve the availability and profitability of a given

Bercut experts answer these and many other questions and
concerns, offering their own evolutionary vision of communication services
management and their value drivers.

Today Bercut is ready to offer clear and manageable strategy
that maximizes value from mobile services. Together with a client we are
going through the process of effective VA$ value management, making
communication services a powerful profitable driver of capitalization growth.

In the heart of the process is Service Value Chain - we
decompose any service into 5 business-functional areas: Promotion, Sales,
Ordering, Billing and Customer Care. We identify value increase opportunities
and turn these opportunities into value drivers with our customized
solutions, based on specific features that make the service work more
effectively, resulting in increasing penetration, growing ARPU or impacting
loyalty. We actually "revitalize" the service, constantly locating new
opportunities for adding value in long-term perspective.

Vitaly Balanda, Chief Strategy Officer comments: "At Bercut,
we are confident that the future of telecommunications lies in mass
customization. We are confident that our clients have the exceptional
capabilities required to take advantage and offer high-margin VA$ to their
main asset-their subscribers."

About Bercut:

Bercut ( is an international provider of
customized, comprehensive VA$ solutions for global telecom companies on
developed markets. Bercut carries a strong presence in international markets
with customers in Europe, Russia/CIS, Middle East, and Africa. Bercut
maximizes value of mobile services for the World Top-20 operators: MTS,
Vimpelcom, MegaFon, Tele2, Vodafone, Vodacom, Telia Sonera, Airtel, Zain.

Maria Stavtseva, Brand Leader, +7-812-327-32-33

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