Cruise Amour Introduces Photo Itineraries to Website

PORTSMOUTH, England, December 31, 2010 - Cruise Amour, on-line travel agency, has launched 'Photo Itineraries'
which provides an example of how the thought-out application of relatively
on-page technology combined with existing content can significantly enhance
the customer journey.

Managing director Tim Hurrell explained, "Most cruise websites use
generic destination / ship images that are often only region or cruise line
specific and don't represent the destinations or actual ship concerned. To us
this seems like complete madness and potentially misleading. We decided that
we would only show our customers destination / ship imagery specific to the
cruise they were looking at, the question was how best to do so."

Available for every cruise holiday on the Cruise Amour (
www.cruiseamour.co.uk/) website, the new Cruise Amour 'Photo
Itineraries' give passengers a day-by-day view of their cruise. For each day
the 'Photo Itinerary' shows a destination or ship image and a brief snippet
of helpful information combined with standard itinerary information such as
date and port of call.

"We realised that by showing a relevant image for each day of the cruise
we could help our customers experience and visualise future holidays, giving
them a sneak peak of what their next holiday photo album may look like.
Another goal was to dispel the myth that sea days are dull and a waste of
precious holiday time. By showing onboard photos accompanied by captions
suggesting things to do we can highlight the wide-range of activities
available onboard and help customers get the most out of their time at sea,"
said Hurrell.

The Cruise Amour's 'Photo Itineraries' can be seen in action by visiting
the Cruise Amour website and clicking on any of the offers listed on the Home
page or on the Our Best Offers page.

Notes to editors:

About Cruise Amour:

Cruise Amour is part of the Freedom Travel Group a subsidiary of
Co-operative Travel. Specialising in selling cruise holidays, including
Mediterranean cruises (
www.cruiseamour.co.uk/mediterranean/cruise-deals/) and the latest
Cruise Deals (www.cruiseamour.co.uk/cruise-deals/). Cruise Amour was
started in December 2008 to sell the best cruise holidays (
www.cruiseamour.co.uk/destinations/) and be the on-line authority for
Cruise Line & Destination information in order to help our customers plan and
enjoy their holidays both before they travel and whilst they are away. Today
Cruise Amour is regarded as the "best in industry" when compared to other
on-line cruise agencies.

    For further media information, please contact:

    Tim Hurrell
    Managing Director
    1000 Lakeside
    North Harbour
    Portsmouth
    PO6 3EZ
    +44(0)2393990036

www.cruiseamour.co.uk

For further media information, please contact: Tim Hurrell, Managing Director, 1000 Lakeside, North Harbour, Portsmouth, PO6 3EZ, +44(0)2393990036