Cruise Amour Unveils Network of Local Cruise Advisors

PORTSMOUTH, England, February 18, 2011 - Cruise Amour, the online agency, has unveiled its network of local cruise
advisors.

Keen not to limit their exposure to only on-line channels, Cruise Amour
made the decision in November 2010 to develop a network of local cruise
advisors, each equipped to reach out to customers who are perhaps less
comfortable booking on-line.

Despite tough economic times and the Christmas disruption, Cruise Amour
has already recruited and trained four franchisees, with another three due to
launch by the end of the month.

When asked if it had been difficult to recruit franchisees in an
increasingly competitive market place, managing director Tim Hurrell said:
"We've worked hard to ensure our franchise offering is truly unique and
offers our franchisees a wealth of tools and resources that give them a
strong competitive advantage. The rapid growth of our network is testament to
this."

Cruise Amour's franchise packages start from GBP5,999 for the Home Worker
option rising to GBP8,999 for the Local Business package which includes a
local marketing exclusivity to the franchisee's chosen geographic area.
Franchisees can expect to make GBP25k - GBP85k net profit each year operating
either on a part-time or full-time basis.

Hurrell continued: "The decision to start a national network of local
cruise advisors was two fold. First and foremost we wanted to expand into
off-line markets but we also recognised that we could reduce the load on our
head office call centre by passing off-line enquiries to the network. This in
turn ensures a regular supply of business to our franchisees helping them
grow their business quickly whilst at the same time reducing their investment
risk."

Portsmouth South franchisee, Rosalind Jones added: "After evaluating the
different franchises out there, I selected Cruise Amour as I was impressed
with their professionalism and felt confident that the support they offer
would help me get my business off to the best start possible. I found the
initial training very helpful and am reassured to know that help is just a
phone call away."

Full details of Cruise Amour's franchise packages can be found on their
franchise website.

About Cruise Amour:

Cruise Amour is part of the Freedom Travel Group a subsidiary of
Co-operative Travel. Specialising in selling cruise holidays, including
Mediterranean cruises, family cruise deals (
www.cruiseamour.co.uk/family-cruises/cruise-deals/), last minute
cruise deals (www.cruiseamour.co.uk/cruise-deals/last-minute/),
European cruise deals (
www.cruiseamour.co.uk/cruise-deals/european-cruises/) and the best
cruise deals (www.cruiseamour.co.uk/cruise-deals/). Cruise Amour was
started in December 2008 and is regarded as the "best in industry" when
compared to other on-line cruise agencies.

    PR Contact:

    Tim Hurrell
    Managing Director
    1000 Lakeside
    North Harbour
    Portsmouth
    PO6 3EZ
    +44(0)239-3990036

    www.cruiseamour.co.uk

PR Contact: Tim Hurrell, Managing Director, 1000 Lakeside, North Harbour, Portsmouth, PO6 3EZ, +44(0)239-3990036.