Customised Services and Innovative Solutions Give Security Integrators a Competitive Edge in the Retail Market, Says Frost & Sullivan

LONDON, August 17, 2010 - The retail sector continues to face many volatile risks that jeopardize
its bottom line. Although always vital, security is now being increasingly
prioritized as an integral element of business operations. Many security
solution integrators utilize their technical, risk-management knowledge and
offer customised, advanced solutions to gain a competitive edge in the retail
sector.

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In a recently conducted survey of 100 retail security managers, Frost &
Sullivan, global growth consultancy, found that managers are very much aware
of the importance of creating solutions well-tailored to their specific
operational and security requirements. Matia Grossi, Frost & Sullivan
Research Manager for Physical Security group and author of the survey, notes:
"The majority of retailers, when asked about unmet needs, points out that
customised services, innovative technology and the integration of old and new
security systems are all value-added services that retailers are starting to
expect from their system integrators."

Many integrators have already sharpened their security skills through
activity in heated markets, such as banking and critical infrastructure. Now,
with this experience, they are prepared to increase their market presence in
the retail sector. This trend has been confirmed by the recent announcement
from the security integrator, Niscayah, regarding a substantial new contract
involving 350 retail outlets in the Netherlands. Niscayah introduced the
"Niscayah One-for-All" retail concept, which includes implementation,
maintenance and system operation, offering remote operation and single point
of contact for the customer.

Frost & Sullivan's survey also shows that retailers are interested in the
alternative benefits offered by newer security technologies. A good example
of this is video analytics. Matia Grossi explains: "Over 70 per cent of those
we interviewed declared an awareness of the utility of video surveillance for
applications beyond pure security, such as customer counting and demographic
and queue monitoring, with varying percentages for each application. Roughly
80 per cent of those aware of this possibility suggested they are also
looking actively into the potential deployment of video analytics."

Coupled with this market demand, customer interests abound, as Niscayah
promotes the use of security solutions to optimise the business. Some of the
company customers have been using video analytics to adjust relations
according to customer flows, as seen and identified by surveillance cameras.

"If we look at Large Box Retailers, although they are price and brand
conscious, they assign the same degree of importance to case studies that
integrators use to demonstrate their solutions' efficacy and their ability to
prove the Return on Investment (ROI) of the proposed solutions," concludes
Matia Grossi. "This places Niscayah on an even footing with other, more
traditional players in the market."

If you would like to receive more information on Frost & Sullivan Retail
Survey - "End-User Study: 2010 EU Physical Security, Retail Segment" - or
would like to learn more about the Physical Security Market in Europe, please
contact Joanna Lewandowska, Corporate Communications, at
Joanna.lewandowska@frost.com. Please include your name, surname, job title,
company name and contact details in your query.

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    Contact:
    Joanna Lewandowska
    Corporate Communications - Europe
    P: +48-22-390-41-46
    E: joanna.lewandowska@frost.com
    www.frost.com

Joanna Lewandowska of Frost & Sullivan Corporate Communications - Europe, +48-22-390-41-46, joanna.lewandowska at frost.com