The Now Factory Opens New Asia-Pacific Headquarters

As Part of its Continued Global Expansion, The Now Factory Establishes New Regional Headquarters in Singapore to Support the Rapidly Growing Asia-Pacific Communications Market

DUBLIN, December 2, 2010 - The Now Factory (www.thenowfactory.com), the leading provider of
Active Subscriber Intelligence (ASI) (9www.thenowfactory.com/asi.html)
for the communications market announced today, the official opening of its
new Asia-Pacific headquarters in Singapore. The new opening consolidates the
growth The Now Factory has experienced in the Asia-Pacific region over the
last 18 months where it has won a number of new contracts for its IP
intelligence solutions with key mobile operators in the region.

Growth in the penetration of mobile data services has been particularly
strong in the Asia-Pacific market over the last year. Driven by the emergence
of smartphones and other similar mobile broadband enabled devices,
subscribers are demanding more feature-rich and innovative multi-media
services. To help service providers capitalise on the forecasted growth in
mobile data services, The Now Factory provides in-depth intelligence on how
subscribers interact with different smart devices and services across
multiple IP networks helping optimise the subscriber experience and driving
greater profitability across the service provider's key business and
operational functions.

"The Asia-Pacific region represents one of the most dynamic and
fastest-growing communications market in the World " said Tom Morrisroe,
Chief Executive Officer with The Now Factory. "Opening our new regional
headquarters in Singapore will enable us to expand the reach of our Active
Subscriber Intelligence (ASI) solutions and to better service the needs of
our customers in the region."

About The Now Factory

The Now Factory is the leading provider of Active Subscriber Intelligence
(ASI), empowering service providers with a holistic view of the subscriber
data journey that enables them to optimise the subscriber experience and
drive greater profitability and operational efficiencies across their IP
networks. The company is unique in the breadth and quality of actionable IP
intelligence (www.thenowfactory.com/asi.html) it delivers with context
at any given time across different correlations of subscribers, services,
devices and networks. Its Sourceworks (
www.thenowfactory.com/sourceworks.html) IP probing technology has been
installed with over 31 different service providers capturing and analysing
intelligence from over 420 million subscribers. More information on the
company can be found at www.thenowfactory.com

For more information, please contact: Oliver Finn, Marketing Director, The Now Factory, Tel: +353-87-222-9092, E.Mail: oliver.finn at thenowfactory.com