Avon Launches Avon VoicesBy Avon, PRNE
Tuesday, November 30, 2010
Fergie, Diane Warren, Natasha Bedingfield, Lea Salonga, Ivete Sangalo and Valeriya Headline Roster of International Judges
NEW YORK, December 1, 2010 - Avon Products, Inc. launches Avon Voices, its first-ever global online
singing talent search for women and songwriting competition for men and women
in celebration of its 125th Anniversary. Avon invites people from more than
60 countries, along with its 6.2 million independent sales Representatives,
to ignite a global movement through music. A renowned judging panel of music
industry leaders from around the world includes: Fergie, six-time Grammy
award winner; Diane Warren, legendary songwriter; Natasha Bedingfield, Grammy
nominated singer/songwriter; Lea Salonga, Filipina singer and actress;
Russian sensation Valeriya; Delta Goodrem, Australian Artist of the Decade;
Ivete Sangalo, Brazil's biggest pop star; Sheila E., breakthrough,
Grammy-nominated female percussionist; David Pack, Grammy award-winning
singer/composer and music producer; and Maia, Colombian singing star.
Highlights of the year-long program will include travel to exciting
destinations for nearly 200 global contenders to receive professional
coaching and Avon makeovers, and record performance videos. The goal of the
Talent Search is to find two talented singers - one an Avon Representative -
who may have the opportunity to record a professionally produced album.
To view the multimedia assets associated with this release, please click:
"For 125 years, Avon has empowered women to find their own unique voices
as they work to make their dreams come true. We are thrilled to now give
women the opportunity to share their voice, their song and their story
through this unprecedented global talent search," noted Andrea Jung, CEO and
Chairman of Avon Products, Inc. "Avon Voices will celebrate Avon's heritage
and our future, as we raise women up through beauty, inspiration and song."
Starting today, December 1, 2010, the program's official website -
AvonVoices.com - is live, and open for registration. There are three ways to
engage as a member of the Avon Voices global community:
- Sing: Women are invited to participate in the online Singing Talent Search by choosing a song from the website and uploading a submission video through February 13, 2011 at AvonVoices.com. - Vote: Everyone can be a talent scout and recruit all of the talented people they know, watch videos, and vote for their favorite Avon Voices contenders to help decide the outcome. From April through October, the search will be narrowed down four times by a combination of online public voting and judges' scores. (Official Round One voting begins April 22, 2011). - Write: Women and men may enter the Songwriting Competition. Write an original song that inspires or shares hope and optimism with the world. Simply submit a digital file and lyric sheet at AvonVoices.com (between May 20, 2011 and July 1, 2011).
Music Downloads to benefit the Avon Foundation for Women
Avon Voices is about more than providing a showcase for undiscovered
talent. Throughout the year, music will be available for digital download
in select countries, with a percentage of proceeds supporting the Avon
Foundation for Women's global campaign to end violence against women and
girls. To date, Avon global philanthropy has raised and awarded more than
$30 million directed to domestic and gender violence awareness, education,
direct services and prevention programs.
Live Twitter Q&A
Tune in today at 2:45 PM ET for a LIVE Twitter Q&A with Fergie, Diane
Warren and Andrea Jung as they answer questions from featured bloggers from
around the world. Access the Twitter Q&A here
www.twitter.com/avonvoices or by following #avonvoices.
Avon Voices is being produced in partnership with, and powered by,
Intero, a company committed to connecting, artists, brands and communities
with meaningful content delivered through live events and online channels.
About Avon Products, Inc.
Avon, the company for women, is a leading global beauty company, with
over $10 billion in annual revenue. As the world's largest direct seller,
Avon markets to women in more than 100 countries through approximately 6.2
million active independent Avon Sales Representatives. Avon's product line
includes beauty products, as well as fashion and home products, and features
such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance
Techniques, Avon Naturals, and Mark. Learn more about Avon and its products
To learn more about Avon Voices, go to www.avonvoices.com/ or
follow us on Facebook (www.facebook.com/avonvoices) and Twitter
Rogers & Cowan, Jennifer Fader / Susan Yin, +1-310-922-7507 / +1-310-467-2238, jfader at rogersandcowan.com, syin at rogersandcowan.com, or: Avon Products Inc. Jennifer Harvey, +1-212-282-8193, Jennifer.harvey at avon.com
Tags: Avon, December 1, Europe, India, Middle East, New York