Mark Hardy Named Marketing Director Syco Music

By Sony Music, PRNE
Wednesday, December 1, 2010

LONDON and NEW YORK, December 2, 2010 - Syco Entertainment, the joint venture between Simon Cowell and Sony
Music, today announced the appointment of Mark Hardy to the role of Marketing
Director Syco Music.

In this new role, reporting directly to Sonny Takhar, MD Syco, Hardy will
take on the leadership of the marketing function of Syco and take
responsibility for managing and developing the overall online and offline
Syco music marketing strategy.

He joins Syco after 9 years at Playstation - Sony Computer Entertainment
Europe where he served as European Product Marketing Director, overseeing the
Central Marketing function of the company and was responsible for European
brand, hardware and software campaign strategies. During his time at SCEE, he
ran major campaigns across the Playstation Brand, the Playstation Network and
key game releases from Sony Development studios. He also successfully
launched SingStar, Playstation's leading music concept, establishing it as
the Number 1 "social gaming" platform in the category.

Between 1998 and 2001 Hardy worked at The Walt Disney Company - Buena
Vista Home Entertainment , becoming Senior Brand Manager for Pixar & Disney
in 1999. He worked with key Disney studios including Pixar, Walt Disney
Pictures, Touchstone Pictures, Hollywood Pictures and Miramax and led
extensive movie campaigns including Toy Story 2, A Bugs Life, Tarzan, The
Sixth Sense and Armageddon.

Sonny Takhar says: "I am delighted that Mark has joined us at such an
exciting time for the company. He has proven he is one of the finest
marketing executives in entertainment and joins Syco as a key member of our
management team . Mark will be responsible for driving creative and
commercial excellence around our artists' campaigns. "

Mark Hardy says: "I'm thrilled to be joining Syco Music at such a key
stage in the company history. The music industry is changing fast and Syco
Music is in a fantastic position to take advantage of new revenue streams,
new marketing channels such as Social media and the potential of digital
distribution. I hope to bring a new perspective to a company which is already
driving innovation in entertainment marketing."

For further information: E: paul.bursche at Tel: +44-207-361-8033

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