DataFlux Launches Single Platform for Enterprise Data Management

Unified Technologies Enable Real Collaboration Between Business and IT

LONDON, February 22, 2010 - DataFlux, (www.dataflux.com/home.aspx?lang=en-gb) a leading
provider of data management solutions, today introduced the DataFlux Data
Management Platform, (www.dataflux.com/future) a unified design,
development and execution environment that enables data quality, data
integration and master data management (MDM) - all from a single interface.
The Data Management Platform allows organisations to plan, implement and
monitor data-centric projects - and extend them across the enterprise to
enable better decisions based on more accurate and trusted data.

By providing organisations with greater ability to understand and control
the data that supports business decisions, the Data Management Platform can
help companies build a more complete view of enterprise data spread
throughout the organisation. Data management programs are increasingly used
by businesses as a way to transform their data assets to optimise revenue,
control costs and mitigate risks. To support these business initiatives, the
Data Management Platform is designed to help organisations:

    - Build a foundation in data governance. Create, enforce and monitor
      business rules across the organisation, facilitating visibility and
      transparency.
    - Enable real business and IT collaboration. Business users can build
      rules that reflect the changing needs of the business, while IT can
      manage and apply the rules across the enterprise.
    - Realise a faster time to value. Rapidly demonstrate ROI and show the
      material value of data.

Through an integrated design and deployment environment, the Data
Management Platform enables business and IT communities to work together on
critical data management projects. Business users benefit from the ability to
manage mission-critical data through an enhanced, intuitive interface. With
this platform, data stewards and business analysts can create and update
business rules to reflect the changing needs of the business. IT users can
design, test and monitor data quality and data integration routines from a
single interface. With companies struggling with a greater breadth and depth
of data throughout the enterprise, the platform allows for business rules to
be reused in other projects, reducing the amount of repetitive rework from
data management tasks and further providing value throughout the
organisation.

During the research and development stages, existing DataFlux customers
installed and tested early versions of the technology for use with their
real-world data management projects. Their feedback helped DataFlux fine-tune
features and functionality, as well as optimise performance.

"Our data management team has seen an immediate impact from the new Data
Management Platform," said Rich Murnane, manager of enterprise data
operations, iJET International. "With benefits such as a streamlined user
interface that clearly demonstrates how to perform data quality and data
integration tasks to the powerful collaboration capabilities included for
business and IT users, the Data Management Platform will revolutionise how we
view - and get value from - enterprise data."

"The announcement of the Data Management Platform is a benchmark event -
not just for DataFlux, but also for the data management industry," said Tony
Fisher, president and CEO of DataFlux. "Having data quality, data integration
and MDM capabilities on a single, unified platform - with an interface that
appeals to both business and IT users - will expand the reach of data
management to more people in any organisation. This platform is the
realisation of years of work at DataFlux, and we are proud to present a
single-platform approach, all built by the same development staff using the
same data management principles."

"DataFlux has clearly highlighted its data management leadership with
this announcement," said Jim Davis, senior vice president and chief marketing
officer at SAS. "Organisations require an integrated platform for data
management, without having to piece together disparate components from
various suppliers. With the DataFlux Data Management Platform's ease of use,
common functionality and broad capabilities, organisations will be able to
optimise the value of their data and increase their bottom line."

The Data Management Platform includes several products, each with robust
capabilities that enhance and improve the data management process.

DataFlux Data Management Studio

DataFlux Data Management Studio allows for top-down design of business
processes and rules, as well as bottom-up development and delivery of
specific components - all in a single user environment. This is the design
and deployment console used by business and IT users to collaborate on even
the most complex data management challenges:

    - Provide business users with increased control of data management tasks
    - Enhance cross-functional data governance
    - Integrate, manage, analyse, improve and control data
    - Profile, monitor and actively manage the quality of enterprise data
    - Integrate and standardise data across multiple systems and business
      units

DataFlux Data Management Server

Working in unison with Data Management Studio, DataFlux Data Management
Server helps form the backbone of the Data Management Platform. The
technology can implement the rules created in Data Management Studio in both
batch and real-time environments to facilitate pervasive data quality, data
integration and MDM. Data Management Server allows organisations to build
rules and workflows once and deploy them across the enterprise.

DataFlux Federation Server

DataFlux Federation Server provides integrated views of data located in
multiple repositories without the need to physically consolidate the data.
This virtual integration enables powerful querying capabilities, as well as
improved source data management. By reducing the time spent searching data
sources and manually compiling, correlating and correcting source
information, users can more effectively analyse the data to make better
decisions faster.

DataFlux Connect

The DataFlux Connect product offerings provide a packaged set of
components that enable integration with common business applications, such as
SAS, SAP and Siebel. With DataFlux Connect, users can embed DataFlux data
quality and data integration rules directly within an existing business
application, helping find and eliminate data quality and data integration
problems before they affect other business processes.

Note to journalists:

DataFlux will announce the Data Management Platform at the TDWI World
Conference 2010 in Las Vegas, Nevada. A hospitality suite will be held
February 22, 2010 from 6:00pm - 8:00pm at Caesar's Palace in Roman Ballroom
I. This event will feature opportunities to interview DataFlux executives and
industry thought leaders about the impact this announcement will make on the
data management industry.

About DataFlux

DataFlux enables business agility and IT efficiency by providing
innovative data management technology and services that transform data into a
strategic asset. A wholly owned subsidiary of SAS (www.sas.com),
DataFlux helps organisations manage critical aspects of data through unified
technologies and expertise that provide the benefits of data quality, data
integration and master data management (MDM). To learn more visit
www.dataflux.com.

DataFlux and all other DataFlux Corporation LLC product or service names
are registered trademarks or trademarks of, or licensed to, DataFlux
Corporation LLC in the USA and other countries. (R) indicates USA
registration. Other brand and product names are trademarks of their
respective companies.

    PR contacts:

    Nick Ward / Helen Fitzhugh (UK)
    Epoch PR
    +44(0)20-7401-8001
    nward@epochpr.com / hfitzhugh@epochpr.com

    Scott Batchelor (US)
    +1-919-447-3000
    publicrelations@dataflux.com

PR contacts: Nick Ward / Helen Fitzhugh (UK), Epoch PR, +44(0)20-7401-8001, nward at epochpr.com / hfitzhugh at epochpr.com; Scott Batchelor (US), +1-919-447-3000, publicrelations at dataflux.com