David Atkins Enterprises Delivers the Outdoor Opening Ceremony of Expo 2010 Shanghai China

By David Atkins Enterprises, PRNE
Thursday, April 29, 2010

SHANGHAI, April 30, 2010 - As the World Expo officially kicked off, David Atkins Enterprises (DAE)
stunned the world with the largest outdoor multimedia display in history at
the Opening Ceremony, which took place Friday, April 30, 2010 at 20:10 CST.

(Photo: www.newscom.com/cgi-bin/prnh/20100430/CNF002 )

"This is the first time an overseas company has been invited to
independently create and produce an event of such scale within China," said
David Atkins, Executive Producer and Artistic Director of the Outdoor Opening
Ceremony. "We are deeply honored to have worked so closely with the Expo team
over the past three years, on creating a ceremony worthy of showcasing
China-and the great city of Shanghai-to the world."

As China pulls out all stops to stage the largest World Expo since its
1851 inception, anticipation reached fever pitch for the first Opening
Ceremony of this magnitude. The show was a non-stop pageant of fireworks,
lights, lasers, LED graphics, fountains, boats and music. It set numerous
world records, such as the biggest LED screen, the largest searchlight
installation and one of the largest pyrotechnic displays ever created. The
30-minute Outdoor Ceremony took place along a 3.4 km stretch of the Huangpu
River in central Shanghai.

An estimated global audience of 3 billion watched DAE's most recent
success — the Opening, Closing and Victory Ceremonies of the Vancouver 2010
Olympic Winter Games. As DAE delivered yet another groundbreaking show,
Ignatius Jones, Artistic Director, said, "We're thrilled to have brought this
amazing event to life, as Shanghai cements her status as one of the world's
greatest cities and China raises the bar for Expos of the future."

This announcement comes on the heels of DAE's rapid expansion into Asia,
Europe and North America, supporting increased demand for the company's elite
creative services.

DAE also created and produced the ceremonies of the Doha 2006 Asian
Games, the Sydney 2000 Olympic Games, as well as the Handover Ceremony of the
Melbourne 2006 Commonwealth Games.

About David Atkins Enterprises (www.daeglobal.com )

David Atkins Enterprises (DAE) is a leading global live event and theatre
production company with offices in Sydney, London, Vancouver and Hong Kong.
DAE has been creating and producing ceremonies, arena events, musicals and
live productions in Australia, Asia, America, Europe and the Middle East for
over 25 years.

    Media Contact:

     Ayesha Khan

Ayesha Khan, +86-1326-263-5291, akhan at daeglobal.com

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