Diamond Reveals the Most Popular Hairdresser's Car

CARDIFF, Wales, May 27, 2011 -

Diamond has revealed that the Mini One is the most popular car among
British hairdressers.

The term 'hairdresser's car' has long been used to describe sporty little
run-arounds popular with nation's style conscious hair stylists. Women's car
insurance (www.diamond.co.uk/) specialist Diamond decided to find out
what hairdressers really drive and can reveal that the most popular, and
therefore ultimate 'hairdresser's car', is the Mini One.

Diamond looked at data from over 18,000 hairdressers to create a
definitive list of the most popular cars amongst Britain's hairdressers*. The
Mini One is three and a half times more likely to be driven by a hairdresser
than everyone else. The next most popular for hairdressers are the Vauxhall
Tigra and Volkswagen Beetle, which are both more than three times as popular
with hairdressers than the rest of the UK. Rounding out the top five are the
Ford Ka and Mini Cooper.

Commenting on the findings, Diamond managing director, Elwyn Gedrych
said: "It's not surprising that the Mini One is so popular amongst
hairdressers, as it's stylish, modern and looks great. In fact, with two Mini
models in the top 5, that certainly cements its place as the ultimate
'hairdresser's car'."

Diamond also wanted to see if hairdressers like to show off their
perfectly coiffered locks in a convertible car. It found that they're happy
to have the wind through their hair as they're 33% more likely than
non-hairdressers to drive one.

Notes to Editors:

* Most popular defined as which cars are more likely to be driven by a
hairdresser than a non-hairdresser.

About Diamond:

Diamond launched in 1997, when it was clear that there was a place for a
woman only car insurance specialist, and has led the way for similar
companies to follow. Diamond has been able to offer women cheaper car
insurance for 14 years because on the whole women's car insurance claims,
cost less than men's. It understands what women motorists want from their
insurance, and meets their needs by offering great service and a great price.
Diamond do not refuse to give insurance quotes to men and are more than happy
to provide a quote if requested.

Diamond is a trading name of EUI Limited, and is part of the Admiral
Group. Diamond writes its motor insurance business to a consortium of
insurers, these being Admiral Insurance Company Limited, Admiral Insurance
(Gibraltar) Limited and Great Lakes Reinsurance (UK) plc.

    PR Contact:

    James Carnduff
    Diamond
    Capital Tower
    Greyfriars Road
    Cardiff
    CF10 3AZ
    +44(0)29-2043-4232
    www.diamond.co.uk

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