Kings of Leon to Premiere New Video for "Back Down South" on Vevo May 31By Kodak, PRNE
Thursday, May 26, 2011
NEW YORK, May 27, 2011 -
- Exclusive Behind-the-Scenes Footage Available Only on
Facebook.com/Kodak From May 26 - 31
- MLB Network to Feature Video Throughout Its Programming May 30 - June 6
RCA Records is excited to announce that the video for the new Kings of
Leon single, "Back Down South," will be premiering on Vevo on May 31. The
clip was shot in May an hour south of Nashville, TN, and perfectly captures
the spirit of the song as an homage to the south. It was directed by Casey
McGrath (Talihina Sky, Pyro) and features the band performing live outdoors
in a rural setting in front of a group of lucky members of the KOL fan club
as well as kids from the local community. The live footage is interspersed
with vignettes depicting teenagers in the American south who all converge at
an outdoor party the band is hosting. Like the song, the mood of the video is
celebratory, reflective and nostalgic.
Kodak is giving Kings of Leon fans an exclusive first-look at the
making-of the music video. Armed with the latest KODAK PLAYSPORT Video
and KODAK EASYSHARE TOUCH Cameras
80 fans spent sun-up to sun-down with the band — capturing exclusive
behind-the-scenes HD videos and photos to share using the KODAK Share Button,
with their friends and family via Facebook and other social networks. The
making-of the Kings of Leon music video documentary is exclusively available
from May 26-May 31 at www.Facebook.com/Kodak.
MLB Network will have the exclusive network TV first look of the new
video during the Emmy Award-winning MLB Tonight on Monday, May 30, and
feature the video intercut with baseball highlights every day through Monday,
June 6th across various MLB Network programming.
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
To learn more, visit www.kodak.com and follow our blogs and more
Choose from the widest selection of KODAK Digital Cameras, Pocket Video
Cameras and more at store.kodak.com.
(c) Kodak, 2011. KODAK, PLAYSPORT, and EASYSHARE TOUCH are trademarks of
About MLB Network:
MLB Network is the ultimate television destination for baseball fans,
featuring live games, original programming, highlights, and insights and
analysis from the best in the business, including Bob Costas, Harold
Reynolds, Al Leiter and Peter Gammons. MLB Network launched on January 1,
2009 as the largest launch in cable television history and is currently
distributed in approximately 57 million cable, telco TV and satellite homes
throughout the U.S. and Puerto Rico. For more information and to find MLB
Network in your area, go to www.mlbnetwork.com.
Ken Weinstein of Big Hassle Media, for Kings of Leon, +1-212-619-1360, Weinstein at bighassle.com; or Jacqueline Mangione of Kodak, +1-585-724-0732, Jacqueline.mangione at kodak.com; or Dotty Giordano of Ketchum, +1-646-935-4068, dotty.giordano at ketchum.com
Tags: Kodak, May 27, New York